3 Easy Ways to Build a Personal Brand as an Entrepreneur

BY ANNABEL BURBA, EDITORIAL FELLOW @ANNIEBURBA

If you want fast growth in 2025, Social Curator founder and CEO Jasmine Star has a simple piece of advice: post on social media as “much as you can, however you can.” That’s how Star herself built a following of more than 760,300 on Instagram, X, and TikTok.

Now, Star helps other founders build their businesses and their personal brands online with Social Curator, a Newport Beach, California-based social media marketing platform. She also recently spoke to the nation’s top business leaders at this year’s Inc. 5000 Conference in Palm Desert, California. 

Star sees building a presence online as similar to building a healthy lifestyle: If “you go to the gym once a week versus six days a week, you’re going to have very different results.” But she also knows from personal experience how difficult it is to balance running a business and posting about it. If you want to grow your personal brand on social media this year, here are three easy ways to make more content.

1. Use your phone camera

Founders often think they need to post photos and videos taken by a professional photographer or videographer, according to Star. She says, however, that the opposite is true: “The posts performing the best are real, native, and scrappy, because [they show] the strength of you as a business owner, as a thought leader.” Authenticity is key.

Day-in-the-life videos are a great example of this. Star says you can make them by recording two-second clips throughout your workday—coffee brewing, a laptop opening, the view from your office window. Then, at the end of the week, upload the clips, add a trending song and a title like “Post-holiday catchup.” She says the finished eight- to 12-second video “gives somebody an opportunity to see who you are and what you do,” which builds “that know, like, and trust factor.”

2. Repurpose livestreams

TikTok and Instagram both allow you to save recordings of live streams—which you might host to share expertise or talk about your products. Take advantage of this, Star says, by reusing them as published video content. You’ll often “get more exposure and attention on the replay than you will on the live itself,” she says.

To do this, Star advises that you act like you’re recording a video during the first half of your livestream. Don’t waste time waiting for your followers to show up; instead, begin with a salutation and a thesis that explains “why somebody should stay,” she says. Next, list off your three main points, which should take anywhere from three to seven minutes. Star admits it’s a long time to continue speaking, “however, that is most likely where I will get a piece of content that I will repurpose.” After that, you can answer questions and be more engaging to the live audience—allowing you to form a deeper connection with them and cement yourself as a thought leader.

When your livestream ends, you can either post the entire thing or cut out the most interesting clip. Either way, Star says you should add in-app captions for accessibility.

3. Write engaging captions

When people first view your post, she says, they’ll see a truncated version of the caption. Your goal is to get them to click on it to read more. This is why Star recommends writing captions that use “hook, insight, call to action” format. You first need a hook to make readers stop scrolling—“to intrigue them, to entice them, to anchor them,” Star says. Follow this with simple, straightforward insights, and end with a call to action, or a simple question that’s easy to answer.

For example, a post Star that made this summer about dealing with imposter syndrome ends with: “Want to learn exactly how? Comment: imposter.” She then responded to each comment and sent commenters direct messages with a link to a series of interviews with entrepreneurs on the topic. The goal, Star says, is to get your followers to leave longer comments more frequently, which will likely boost your account’s reach.

Photo credit: Getty Images.