Five Founders On Why They Chose The UAE For Their Businesses

Since its establishment in 1971, the UAE has burst into vibrant celebration every year on December 2 for Eid Al Etihad, the country’s National Day. It’s more than just a public holiday; it serves as a reminder of the country’s transformation from a group of individual emirates to a unified federation. 

Today, the UAE is a global business hub for entrepreneurs and startups, thanks to its strategic location linking Asia, Europe, and Africa, alongside its modern infrastructure and free zones that offer perks like full foreign ownership and tax benefits. In addition, government initiatives like the UAE’s Vision 2031 emphasize innovation and sustainability, which help create a supportive environment for businesses. Plus, the country’s diverse population and the steady influx of tourists make it an ideal testing ground for products and services, allowing entrepreneurs to gain valuable insights from a wide range of perspectives before expanding globally. 

In honor of the UAE’s Eid Al Etihad, Inc. Arabia spoke to founders of a diverse range of startups in the country to find out why they set up shop here, and how the local business environment continues to drive their success. Here are their stories – as well as their tips – for those of you considering the UAE as a place to build your businesses.  

Amreen Iqbal, founder, Piece of You 

Courtesy of Piece of You.

Amreen Iqbal is the founder of the Dubai-based Piece of You, a fine jewelry brand specializing in personalized creations using 18kt gold and diamonds. “We transform your cherished mementos into timeless jewelry pieces meant to be treasured for life,” she explains. 

When asked about the motivation behind setting up her business in the UAE, Iqbal replies, “The UAE is not just where I live but a place I proudly call home – a country I deeply cherish and strive to contribute to in every possible way. My family's business, Pure Gold Jewelers, was also founded here in 1989, making the UAE an integral part of our journey and success.”  

According to Iqbal, the UAE offers many advantages when it comes to building a business. “The advantages of the UAE are countless, particularly regarding its exceptional business environment,” she says. “As a hub for international consumers and entrepreneurs, the UAE offers unparalleled support and encouragement to individuals – whether they are residents, small and medium enterprise (SME) owners, or leaders of large businesses. Inspirational leaders in the UAE are both irreplaceable and impeccable, fostering a thriving entrepreneurial ecosystem. Operating in the UAE is seamless for those who uphold ethical standards and adhere to the country's regulations.” 

Looking ahead, Iqbal sees her business growing alongside the nation. “As the UAE continues its unstoppable journey of growth and progress, I like to believe that a part of this unstoppable spirit lives within each of us,” she says. “We aspire to grow alongside this incredible nation, guided by the values, ethics, and vision instilled by its exceptional leaders and their teams. The UAE's unparalleled development is not only transforming the nation but also empowering its residents and businesses to achieve new heights and milestones, setting an inspiring example for the world.” 

For those considering launching a business in the UAE, Iqbal’s tips are simple but powerful. “My key advice is to always remain ethical, honest, and genuine in everything you do,” she says. “Adhere to the laws, rules, and regulations designed to support your business and foster your growth. Embrace the guidance provided by our visionary leaders, government entities, and the frameworks they have established. Draw inspiration from their leadership, and strive not only for personal success but also to contribute to the pride and progress of your nation.” 

Armin Moradi, co-founder and CEO, Qashio 

Courtesy of Qashio

Armin Moradi is the co-founder and CEO of Qashio, a UAE-headquartered fintech platform designed to streamline company spending through customized corporate cards and automated expense management. “The idea for Qashio came from my own experience as a chief financial officer," Moradi shares. "I wanted to give my team corporate cards to eliminate the hassle of the one-time passwords but I also needed to ensure that their spending stayed within control. That’s when the idea for Qashio was born. 

Qashio, which was founded by Armin Moradi in 2021, allows companies to create unlimited corporate cards with customizable spending restrictions, providing businesses with complete visibility and flexibility over their expenses. The company has since evolved into a comprehensive spend management platform, automating the reconciliation process and integrating with accounting software.  

Qashio has also introduced a rewards program that allows companies to convert their spending into cashback with Emirates Skywards Miles (the rewards currency of the UAE-based flag carrier), and Shukran Points with Landmark Group (the loyalty currency of the UAE-based retail giant).  

Moradi’s choice to establish Qashio in the UAE stemmed from both strategic opportunity and a personal connection to the region. “After a successful exit with my previous venture in the UAE, I realized it was the ideal place to establish Qashio,” Moradi explains. “The UAE's visionary leadership and ambitious goals, like the push to go 90 percent cashless by 2026, strongly align with Qashio’s mission.”  

Moradi also highlights the UAE’s access to global talent and its forward-thinking business environment as a driver for setting up Qashio here. "The country offers access to exceptional global talent, and the unique blend of policies and a thriving business ecosystem creates an unparalleled environment for success," he points out. 

In terms of the future, Moradi has big plans for Qashio. “In the next five years, I expect Qashio to quadruple the UAE team, and move towards becoming a one-stop-shop for all finance teams,” he declares. “We will use artificial intelligence to enhance our operations and ensure that finance teams and business leaders have access to world-class tools with localized solutions and support. I expect Qashio to grow its network of retail, lifestyle, and travel partnerships for our clients.” 

For aspiring entrepreneurs in the UAE, Moradi’s advice is straightforward. “The UAE is seriously one of the best places to turn your ideas into reality,” he says. “Don’t overthink it – just do. It’s so easy to sit and criticize your ideas, thinking you need the perfect idea to succeed. But there comes a point where planning is unnecessary. I’ve always learned by doing. Execute your ideas and don’t wait for the perfect time. The best time is always now.”  

Mohamed Fayed, co-founder and CEO, Grubtech 

Courtesy of Grubtech

Mohamed Fayed is the co-founder and CEO of Grubtech, a UAE-based food technology (foodtech) company focused on optimizing food service operations, which came into being after he sought to simplify how restaurants manage orders, payments, and inventory. “We wanted to create a solution that streamlines operations and enhances the connection between food businesses and their customers,” he explains. 

When asked why the UAE was the ideal location for Grubtech, Fayed pointed first to the country's strong support systems for startups. "The UAE offers a stable legal framework and systems that help startups raise capital, serve both local and international markets, and attract the right talent," he says. Fayed points out here that Grubtech's journey started at In5, an innovation hub for startups in the UAE, which helped the company progress to larger accelerators like the Abu Dhabi-based Hub71. Today, Grubtech operates six offices worldwide and serves clients in 20 countries. 

The advantages of the UAE’s business environment are clear, according to the CEO. “The legal framework, accelerators, and access to venture capital are key factors that support startups,” he notes. “The talent pool is another significant advantage, with a wide range of skilled professionals available for tech companies.” He also highlighted the UAE’s strategic location, which has helped Grubtech expand globally. Looking ahead, Fayed sees continued growth for his enterprise. “We’re a Series B company now, and we’re looking to expand further into Europe and the UK,” he said, adding that the company plans to leverage the UAE's infrastructure and resources to further its global reach. 

For entrepreneurs thinking of starting a business in the UAE, the CEO offers this piece of advice. “There is no perfect time to start,” he says. “If you have confidence in your idea, just begin and see where it leads. You’ll face challenges, but getting comfortable with discomfort is key to growing your business.” 

Anna Skigin, founder and CEO, Frank Porter 

Courtesy of Frank Porter

Frank Porter was founded by Anna Skigin and launched in Dubai in 2017. "We saw a gap in the market – many beautiful properties sitting empty as owners did not want to sell or be locked into long-term lets," the founder explains. "We started Frank Porter to provide more flexibility for owners." 

Frank Porter is a property management company that specializes in managing short-term rentals, particularly through platforms like Airbnb and Booking.com. They offer a range of services designed to make property hosting hassle-free for homeowners. These services include guest management, pricing optimization, listing creation, interior design, and cleaning and maintenance. 

Skigin tells us that the UAE's business environment has proven beneficial for Frank Porter, particularly due to the country's consistent growth. "The UAE is growing year on year. Dubai is now the second most visited city after London. So, there is strong demand and a diverse type of traveler (US, Europe, Asia, Middle East, etc.) to cater to," the CEO adds. The company also benefits from solid regional government support. 

Looking forward, Frank Porter plans to expand further. "We will continue to grow in the region – hopefully expanding to new emirates. We will continue to develop our technology and refine our operations to be the leader of our industry in the UAE," the CEO states. 

Skigin advises those looking to go into business in the UAE to prepare diligently. "Do your market research, speak to as many people as possible to get perspective on the market. Ensure you give yourself a financial buffer to allow for a few mistakes in the beginning," she concludes. 

Halima Jumani, CEO of Kibsons 

Courtesy of Kibsons

Halima Jumani is the CEO of Kibsons, a family-owned company that has been providing fresh food delivery in the UAE since 1980. Initially catering to the wholesale market, Kibsons expanded into e-commerce in 2016, offering a range of fresh produce, premium meats, organic products, and international brands directly to customers' homes. 

Jumani explains her motivation to establish Kibsons in the UAE, saying, “The UAE has always been a hub of opportunity, innovation, and growth, and I was deeply motivated by the potential this vibrant market offered. The vision of building an e-commerce brand that truly understands local needs while supporting the community has always been at the core of Kibsons’ journey.” She highlights that the UAE's environment of innovation and its strategic position as a global trade hub allowed Kibsons to grow and change how people shop for fresh food. 

Jumani also points to the UAE's smart logistics, world-class infrastructure, and business-friendly environment as factors that have helped her grow Kibsons. “The UAE’s business climate is incredibly unique. The government’s commitment to driving innovation, sustainability, and economic diversification has created an environment where businesses can thrive,” she says. 

For entrepreneurs considering launching a business in the UAE, Jumani's advice is: “Understand the market deeply and stay true to your values, especially when it comes to customer service and quality. In a fast-paced and competitive environment, it’s essential to differentiate yourself through a strong commitment to your customers’ needs and to always look for ways to add value.” 

Having built sustainability into Kibsons' ethos, Jumani stresses that customers in the UAE are increasingly seeking brands that align with their personal values. “I would also advise focusing on sustainability from the outset. The UAE is increasingly becoming a leader in this area, and customers are becoming more conscious of the impact their choices have on the planet. Whether it’s through eco-friendly packaging, responsible sourcing, or supporting local businesses, there is immense opportunity in building a brand that prioritizes sustainability,” Jumani adds. 

She also recommends staying on top of the latest trends in technology and innovation, saying: “Finally, embrace technology and innovation; businesses that stay ahead of the curve, especially in terms of e-commerce, digitalization, and customer experience, will be the ones that succeed. The key to long-term success is finding ways to offer convenience, quality, and a unique value proposition while constantly evolving to meet customer demands.”