Women Of Influence 2025: HAMIC Group's Rasha Soliman

In her role as the Chief Marketing Officer of HAMIC Group, Rasha Soliman has overseen the UAE-enterprise’s evolution from being a traditional holding entity to a bold, digitally visible, and strategically positioned investment powerhouse. The repositioning reflected more than a corporate shift though—it mirrored a decisive turn that Soliman had embraced in her own career.

“One of the most important and transformative decisions in my professional journey was choosing to shift from leading marketing in large, structured organizations to taking on the challenge of building and repositioning brands within investment-driven, multi-sector environments, most notably at HAMIC Group,” Soliman says. “Leaving behind the predictability of established retail giants and government entities to join a group in the process of transformation required not only strategic vision, but also the ability to lead without legacy systems, define narratives from scratch, and influence at the board level. It was a bold move that tested every aspect of my leadership, from branding and communications, to business strategy and stakeholder alignment.”

In transitioning from being a functional leader to a core strategic driver of business value, Soliman also exemplifies how women in leadership roles are expanding their influence beyond traditional boundaries. “The growing presence of women in leadership has done more than diversify the table; it has redefined the conversation,” she says. “In industries like investment, real estate, and retail, traditionally dominated by linear, transactional approaches, women leaders have introduced a more human, emotionally intelligent, and purpose-driven perspective.”

This shift, Soliman adds, is something she has witnessed firsthand. “In my own experience, I’ve seen how women in leadership not only elevate performance, but also reshape team culture, fostering environments of trust, creativity, and shared purpose,” she says. “They mentor, advocate, and unlock potential, often intuitively. And for younger women watching from the sidelines, that presence becomes a powerful signal: you belong here too.”

Lessons Learned: Q&A with Rasha Soliman 

Looking back on your journey, if there is one piece of advice you’d give yourself before you embarked on your career, what would that be? Additionally, if you could go back in time and tell yourself something that you should avoid or simply not do, what would that be?  

Trust your instincts more than your doubt and speak up sooner. Early in my career, like many women, I often waited until I was absolutely certain or overprepared before sharing an idea or making a move. With time, I realized that growth comes from taking space, not asking for permission. I would tell my younger self to believe that her perspective is valid, her voice is needed, and her timing doesn’t have to be perfect, it just has to be true. 

[I would also tell myself:] Don’t stay too long in places where your values aren’t aligned or your potential isn’t seen. Out of loyalty or comfort, I’ve occasionally held on to roles or environments that no longer served my growth. I would remind myself that outgrowing a place isn’t failure, it’s evolution. Learn, contribute, and when it’s time to move on, do it with grace and courage. There is power in choosing yourself. 

[As for my] message to women following this path: your career is not a straight line; it’s a series of chapters. Be bold in rewriting yours when necessary. Surround yourself with people who challenge and champion you. And remember, your leadership isn’t defined by how loud you are, but by the impact you leave behind on people, on purpose, and on progress. 

Pictured in the lead image is Rasha Soliman, the Chief Marketing Officer of HAMIC Group. Courtesy of HAMIC Group.

Rasha Soliman was one of Inc. Arabia's Women of Influence 2025, a showcase of 30 women rewriting the rules of business in the MENA region. For the full list, please click here.