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Why Authenticity Matters, According to Annabelle Mander

Tahaluf's senior vice president Annabelle Mander speaks to Inc. Arabia about why diversity and authenticity are key to success.

By Inc.Arabia Staff

Tahaluf's Annabelle Mander started her entrepreneurial journey at 13. Today, she is the senior vice president of Saudi's premier events company, Tahaluf, having co-created landmark events like LEAP, Black Hat MEA, DeepFest, and 24 Fintech.

Over the past four years, she has helped make Tahaluf a company where women comprise 55% of its workforce. 

Mander speaks to Inc. Arabia about what they look for in new hires – and why authenticity matters. 

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