Operations ssalhi Prevalence of Fake Content Online: The Role of Social Media This effort is critical to preserving the democratic principles and informed decision-making upon which modern societies depend
Operations hussdajani The Shift from DMP to CDP Transition from DMPs to CDPs reflects a strategic shift towards customer-centric data management, driven by the need for personalized experiences, regulatory compliance, and actionable insights.
Operations hussdajani Understanding Customer Data Platforms (CDPs) A Customer Data Platform is a powerful tool for any organization looking to enhance its customer engagement and marketing efforts.
Marketing hussdajani The Symbiotic Relationship Between Marketing and Sales the success of an organization will depend not on isolating responsibilities, but on the strength of the partnership between marketing and sales
Marketing TheGeek Stop Blaming Others. Blame Dubai. You can certainly blame Dubai for setting the highest standards.
Strategy hussdajani The Marketer’s Tightrope The tension between executing creative projects and focusing on tactical campaigns is a perennial challenge for marketers.
Strategy Inc.Arabia Staff Exclusive: Adam Petrick, Chief Marketing Officer @IFA Berlin Shares Insights About SharkNinja's Plans and the Opportunities in the GCC Region
Strategy Inc.Arabia Staff Top 10 Most Expensive Logo Rebranding in History It's crucial for companies to carefully consider their reasons for rebranding and ensure that the new brand aligns with their overall business goals and values.
Marketing fadyramzy How to Unlock the Superpowers of Your Personal Brand Your personal brand is the most powerful yet underestimated asset you have as a professional. This is especially true in this connected world.
Marketing Inc.Arabia Staff Instagram and TikTok Are Making All Businesses Look the Same Here's Why Companies Need to Escape the Tyranny of Algorithms. The new book 'Filterworld' uncovers how companies adapt to the whims of Big Tech--and why that's bad for business.
Grow Inc.Arabia Staff What is the Cost of Advertising on Burj Khalifa? Mysteries and secrets of advertising on the tallest tower in the world, the gem of the 21st Century.