KSA-Based TabSense Cashes In US$5 Million From Jasoor Ventures
The new investment will power regional growth and strengthen TabSense as it refines its agentic artificial intelligence point of sale (PoS) system for restaurants and cafes.
Saudi Arabia-based artificial intelligence (AI) startup TabSense has raised US$5 million in funding from Abu Dhabi-based venture capital firm Jasoor Ventures to accelerate the rollout of its AI agentic point of sale (POS) system for restaurants and cafés.
Founded by Mohammad Jaber, Mohammad Khleifat, Mohamad Ababatain, and Shadi Daboor in KSA in 2024, TabSense replaces conventional POS systems with autonomous AI agents that function as digital employees, thereby automating operations, refining menus, managing back-office workflows, and delivering real-time insights. Headquartered in Riyadh with offices in Dammam, Jeddah, and Amman, TabSense works closely with finance, marketing, operations, and technology teams at over 1,000 restaurants and cafés across Saudi Arabia and Jordan.
In an interview with Inc. Arabia, Jaber, CEO of Tabsense, said that the platform was built around a simple but powerful mission: helping small merchants scale like big brands. He explained that, while most POS systems collect data, they stop short of turning it into a strategy. “[POS systems are] great at processing transactions, but they don’t solve the real problem: how to succeed and scale," Jaber said. "What we’re building at TabSense changes that. By using AI to turn in-store data into actionable insights, we make the POS an active growth driver—helping merchants make smarter decisions, optimize performance, and scale faster.”
Critically, Jaber stressed that TabSense's stakeholders "go well beyond restaurant owners," particularly for multi-branch operations, with TabSense working closely with teams across finance, marketing, operations, and tech, to make each of those departments more effective. "Whether it’s improving visibility, optimizing spend, or making faster decisions, everyone benefits when the system makes their work easier, not harder," he said. "With any new technology, there’s always some healthy scepticism—and that’s completely normal. The best way we’ve found to build trust is to let the results speak for themselves. We show them what the system can do in real time, and once they see the impact, the conversation changes. And of course, our philosophy has always been to under-promise and over-deliver—that’s how you earn trust that lasts."
And it is precisely that results-driven approach, Jaber added, that drew investor attention, with partners like Jasoor Ventures seeing more than just a restaurant-tech solution in TabSense—but rather seeing a model for sustainable business growth. “I can’t speak for what convinced them exactly, but I think what stands out about TabSense is that we’re not just solving a technical problem—we’re solving a growth problem,” he said. “Restaurants don’t wake up thinking, ‘I need a better POS.’ They wake up thinking, ‘How do I grow?’”
With the fresh capital, TabSense aims to fuel faster product innovation, drive regional expansion, and boost its engineering and AI teams as it sharpens its agentic intelligence engine. Looking forward, Jaber views the partnership with Jasoor Ventures as a collaboration grounded in a shared vision rather than funding alone. “We’re fortunate to have partners like Jasoor Ventures who add real value across multiple areas—from strategic guidance and regional connections to helping us think through scaling sustainably," he said.
The company is also now looking to expand across the region, and Jaber described the Kingdom as the ideal launchpad for that growth. “[Saudi Arabia is] one of the most advanced yet fastest-growing markets globally, and its entrepreneurs are eager to leverage technology to accelerate growth,” he said. But as the company grows, Jaber is aware that being mindful of local nuances will be key to adapting TabSense's offering to serve each unique market.
“Expanding into new markets always comes with a learning curve—especially in F&B, where local culture shapes everything from menu design to customer expectations," Jaber said. "What works in one market doesn’t necessarily translate to another. The challenge is to respect that local context while keeping the core product consistent and scalable. For us, that means building flexibility into the platform, so that while the data engine and AI logic stay the same, the local workflows, payment methods, or even user experience can adapt easily to each market.”
What enables that balance between consistency and customization, according to Jaber, is a deep respect for market intelligence—and that is where his advice for fellow entrepreneurs begins. “Don’t underestimate the value of local insight," Jaber said. "Spend time on the ground, talk to business owners, and understand how decisions are actually made day to day. Technology can’t succeed in a market it doesn’t understand.”
Pictured in the lead image is the TabSense team. Image courtesy TabSense.
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