KSA-Based UNITS Secures Backing From Falak Angels To Scale Its Smart Warehousing Platform
UNITS co-founder Mubarak Alosaimi told Inc. Arabia that the new investment comes as his company moves from early validation into a more structured growth phase.
UNITS, a Saudi Arabia-based logistics startup that simplifies warehousing through flexible storage solutions and integrated technology, has secured an undisclosed investment from Falak Angels Network, a Riyadh-based angel investment platform.
Founded by Mubarak Alosaimi and Faisal Alhoushan in 2023, UNITS operates an all-in-one warehousing ecosystem providing customized storage solutions that address scalability challenges, operational inefficiencies, and inventory management for businesses. The platform offers adaptable spaces and end-to-end logistics services, enabling clients to scale storage capacity based on real operational needs while maintaining real-time visibility and control over inventory through a proprietary warehouse management system.
In an interview with Inc. Arabia, Alosaimi shared that he and his co-founder first got the idea to launch UNITS after observing gaps in the traditional warehousing market in Saudi Arabia. “Many companies—especially fast-growing ones—struggled with rigid contracts, limited flexibility, and a lack of visibility in their storage operations,” Alosaimi said. "We started by working closely with customers to understand their operational challenges, which shaped our approach from day one. Over time, UNITS evolved into a smart warehousing platform focused on simplifying storage and logistics for businesses across different sectors."
UNITS today serves clients across the Kingdom with warehousing solutions built on flexibility, efficiency, and transparency. The company's core mission centers on enabling business growth by eliminating operational friction in storage and supply chain management. According to Alosaimi, this approach addresses a particularly acute need at a time when Saudi Arabia's business environment is evolving rapidly. “Saudi Arabia is witnessing rapid economic growth, driven by new industries, large-scale projects, and a dynamic SME ecosystem," he noted. "This has significantly increased demand for storage solutions that can adapt quickly to changing business needs. Smart and flexible warehousing allows companies to operate more efficiently without committing to long-term fixed infrastructure. It also helps optimize existing warehouse capacity, which is increasingly important as supply chains become more complex and time-sensitive.”
The size of the market opportunity and the company’s early traction have been key to UNITS attracting the attention of investors, Alosaimi added. "Falak Angels Network invested in UNITS after seeing strong market demand and early operational traction," he said. "Their investment came at a time when the company was moving from early validation into a more structured growth phase. In addition to Falak, UNITS is backed by other investors who bring diverse experience across technology, operations, and business building. This collective support gives us confidence as we continue to scale responsibly and strengthen our foundations.”
With the new capital in place, UNITS is now focused on strengthening its position in the Saudi market. "The capital raised will be used to support the company's overall growth, with a focus on strengthening operational capabilities, improving technology, and expanding market presence," Alosaimi shared. “Our approach remains disciplined and phased, prioritizing sustainable growth and operational readiness over aggressive expansion. Saudi Arabia continues to be our primary market, while we remain open to exploring future opportunities as the business matures.”
Drawing from his experience scaling an operations-heavy platform, Alosaimi underscored that execution discipline—not just ambition—is what ultimately determines long-term viability. "Founders building operations-led companies should focus early on execution, efficiency, and fundamentals," Alosaimi said. "Strong processes, clear accountability, and a deep understanding of unit economics are essential in capital-intensive industries. Equally important is building the right partnerships and avoiding unnecessary complexity in the early stages. Sustainable growth comes from clarity, discipline, and patience—not just speed."
Pictured in the lead image is Mubarak Alosaimi, co-founder and CEO of UNITS. Image courtesy UNITS.
