Egypt-Based iVoiceUp Raises A15 Funding To Scale Ethics Platform Across The MENA

iVoiceUp, a Cairo-based artificial intelligence (AI)-powered ethics and whistleblowing case management platform, has closed an investment round led by A15, a MENA-focused venture capital firm, to accelerate its expansion across Egypt, Saudi Arabia, and the UAE. 

Founded by Ahmed Genedy in Egypt in 2019, iVoiceUp enables organizations to detect, manage, and analyze ethical violations ranging from financial crimes such as fraud and corruption to workplace misconduct, including harassment and discrimination. Already empowering over one million voices across leading blue-chip organizations in the region, the platform offers employees and suppliers a safe and anonymous channel to raise concerns about misconduct. 

The new capital will support iVoiceUp's deeper market penetration across the MENA as well as the rollout of advanced capabilities, including anonymous video interviewing, in which AI avatars mirror real-time facial expressions, allowing for face-to-face investigative nuance without revealing the speakers' true identities 

In an interview with Inc. Arabia, Genedy explained that the company emerged after he witnessed a problem that existed in plain sight yet was rarely addressed. "While working at a large multinational organization with thousands of employees, complex hierarchies, and massive daily transactions, I kept seeing the same pattern repeat itself," he said. "The people who were closest to misconduct were the ones least able to report it. Employees were afraid to speak up because in many cases, the wrongdoing was committed by their direct manager, someone who had real power over their career." 

But as Genedy observed this dynamic more closely, he realized the implications extended far beyond individual cases. "What struck me was not just the presence of misconduct, but the complete isolation of management from reality on the ground," he said. "Leadership genuinely did not know what was happening, not because they did not care, but because fear had silenced the people who knew the most. I kept asking myself a simple question. If this is happening inside a global multinational, what does it look like in local and regional companies?” 

That realization acted as the catalyst for him to establish iVoiceUp, which had a clear mission from the start. "We set out to build a secure, anonymous channel that bridges the gap between management and every single person inside an organization," Genedy said. "Our mission is simple but powerful: give people a safe voice, and you build ethical, transparent, and resilient organizations from the inside out."

As such, iVoiceUp was designed to equally serve employees and suppliers as well as management at companies. Through the platform, blue-collar workforces are provided with a safe and anonymous platform to raise concerns. For management teams, it takes reports of misconduct and turns them into actionable insights through a combination of AI automation and regional compliance. 

This is delivered through features such as voice pitch changing for added anonymity during investigations, two-way anonymous communication, and Vincent, an AI investigator bot that supports case handling through sentiment analysis and risk assessment. 

Genedy pointed to these capabilities as essential to the platform's credibility, though he was careful to emphasize the limits of automation. "At iVoiceUp, AI is an assistant, not a decision maker," he explained. "Our AI capabilities, including Vincent, our AI investigator bot, are designed to support investigators, not replace them. Vincent helps guide investigators based on global best practices. It suggests the right questions to ask the reporter, highlights risks, and helps prioritize cases, but every action remains under human control. The system analyzes sentiment, tone of voice, keywords, financial impact, and risk indicators to assess the criticality of a case. It can recommend escalation paths, assign different service-level agreements (SLAs), or route cases to specific teams, but it never communicates directly with a reporter without investigator approval. Human judgment is always the final authority.” 

Genedy also highlighted that this consistent execution has proven essential not just for building client trust, but also for catalyzing cultural transformation. "Trust was not built through promises, but through execution," Genedy said. "People can report anonymously; their cases are acknowledged immediately, and they see real action and real resolution. When this happens consistently, trust follows, and when trust exists, cultures begin to change."

And it is precisely that cultural change that Genedy believes is imminent, with regulation and awareness across the region shifting fast. "We are now past the awareness stage," he said. "The conversation around ethical workplaces has shifted from optional to essential. Regulatory pressure is increasing, foreign direct investment is growing, and whistleblowing frameworks are becoming mandatory across multiple sectors, not only in Egypt but across the GCC."

For Genedy, having A15 as a partner who is aligned with iVoiceUp's long-term vision on building trust-based infrastructure is key to the company's next phase of growth. "We were receiving growing demand from organizations that wanted to do the right thing, comply with regulations, and protect their people and reputation," he shared. "To meet that demand, we needed a partner who understands building category-defining companies in emerging markets. A15 was the right partner because they shared our long-term vision. They understand that trust-based platforms take time, depth, and regional expertise to scale properly. This investment allows us to accelerate our expansion across the GCC, strengthen our technology, and give more people in more countries a safe way to speak up without fear.” 

The funding will also help iVoiceUp as it rolls out its anonymous video interviewing feature, which Genedy describes as an industry-first capability for the region. The new feature, he explained, will facilitate quicker and more accurate investigations by allowing reporters to speak directly with investigators through secure video calls, replacing their face with an avatar while altering their voice. Throughout the interview process, it analyzes tone and facial expressions, transcribes and translates the conversation, and documents everything securely, with the aim of improving both efficiency and quality. "The result is faster, richer, and more accurate investigations," he noted. "Instead of weeks of fragmented communication, critical information can be gathered in a single session without compromising safety or trust." 

Beyond operational efficiency or technological innovation though, Genedy believes that iVoiceUp will truly succeed when it helps usher in an era of meaningful cultural change. "True success for iVoiceUp is cultural, not just commercial," he said. "I would feel successful when misconduct becomes an exception, not the norm. When people think twice before committing wrongdoing because they know there is a system in place that will surface the truth. If organizations become safer, more transparent, and more accountable because people are no longer afraid to speak up, then iVoiceUp has done its job. Our goal is to make silence expensive and integrity the default." 

Pictured in the lead image is Ahmed Genedy, founder and CEO of iVoiceUp. Courtesy of iVoiceUp.