Mithu Raises $500,000 in Pre-seed Funding
The startup was founded in early 2024 by Mohsin Qureshi and Asif Ali.
By Inc.Arabia Staff
Saudi Arabia-based loyalty platform Mithu has secured $500,000 in pre-seed funding from Web3 venture builder Adaverse.[1]
Founded in early 2024 by Mohsin Qureshi and Asif Ali, Mithu aggregates loyalty programs into a single app to help food and beverage businesses improve customer retention.
The platform has already partnered with around 200 restaurants in Riyadh.
CEO Mohsin Qureshi has over 15 years of experience in foodtech, q-commerce, and technology startups, with leadership roles at Foodics, Cheetay, and Delivery Hero.
CTO Asif Ali has held leadership positions at Careem, Swvl, and foodpanda, and is pursuing a Ph.D. in AI.
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