Halo AI Pockets US$6 Million In Seed Funding Round
Through its platform, brands can launch campaigns within 48 hours and achieve a 97 percent completion rate compared to the industry average of 65 percent.
Halo AI, a Saudi Arabia-based artificial intelligence (AI)-powered platform focused on improving collaborations between brands and creators, has announced the conclusion of a US$6 million seed funding round.
The round was led by the Riyadh-based early-stage venture capital firm RAED Ventures and the Abu Dhabi-based venture capital investment firm Shorooq, with support from strategic investors, including former executives from Snapchat, Microsoft, Airbnb, and Amazon, as well as gaming industry investors.
Halo AI aims to address inefficiencies in the global creator economy, which reached $250 billion in 2024 and is projected to grow to $480 billion by 2027. The company plans to use the funding – which was announced at the 1 Billion Pitches competition at the 1 Billion Followers Summit – to expand its operations beyond Saudi Arabia, starting with Dubai and Kuwait, followed by other markets across the MENA, Europe, and North America. The company’s AI technology, developed by professionals from AWS, Meta, and Snapchat, has already led to partnerships with brands like Kitopi, ToYou, 1/2M, and Syarah.
Since its launch in 2024 by Vito Strokov, Rami Saad, and Alex Gadalin, Halo AI has introduced a platform that enables brands to launch campaigns within 48 hours, achieve a 97 percent completion rate compared to the industry average of 65 percent, and ensures payment to creators within 72 hours.
"After decades of building ad products at Meta and Snapchat, we recognized that traditional approaches couldn't solve the fundamental inefficiencies in creator marketing," said Strokov, co-founder and CEO of Halo AI, in a statement. "Our agentic AI operates as an intelligent partner in the collaboration process, making autonomous decisions about creator-brand matches, optimizing campaign performance in real-time, and consistently delivering breakthrough results. Unlike traditional automation tools, our AI actively thinks, learns, and adapts to each brand's unique needs while understanding what drives creator success, resulting in an 85 percent reduction in manual work and performance metrics that far exceed industry standards."
“The creator economy represents one of the most dynamic and transformative opportunities of our time, but it has long struggled with inefficiencies in scaling meaningful brand-creator collaborations,” commented Tina Daher, principal at Shorooq. “Halo AI’s pioneering technology is a game-changer, bringing unmatched precision, scalability, and efficiency to this space. At Shorooq, we’re excited to support Halo AI’s vision to redefine how brands and creators connect, enabling them to unlock unprecedented value and impact across the region and globally.”
"The creator economy is booming, and brands are seeking authentic connections with their audiences," stated Wael Nafee, general partner at Raed Ventures. "Halo AI’s innovative AI-powered platform is transforming how creator-brand partnerships are formed and executed. We’re proud to lead their fundraising round and confident Halo AI will become a definitive platform in this rapidly growing market."
Pictured on image: Halo AI co-founders Vito Strokov, Rami Saad, and Alex Gadalin. Courtesy Halo AI.
Read More: How to Build a Brand That Connects
