UAE-Based Climaty AI Wraps Up US$2 Million Funding Round

Climaty AI, an India-born, UAE-based startup, has secured US$2 million in early-stage funding led by global venture capital and accelerator fund Turbostart, with participation from artificial intelligence (AI) experts and angel investors. 

Founded by Neel Pandya in India in 2025, Climaty aims to transform marketing efficiency while embedding environmental responsibility into its very foundation. Climaty AI develops an agentic AI-powered marketing platform that automates campaign planning, creation, and optimization while reducing the carbon footprint of digital advertising, with the aim of making marketing both profitable and sustainable. 

In an interview with Inc. Arabia, CEO Pandya—who previously served as the CEO of San Francisco–headquartered AI marketing platform Pixis, and is a veteran of multinationals like L’Oréal, Vodafone, and GroupM—described Climaty AI as “the world’s first climartech company,” introducing a new category at the crossroads of climatetech and marketingtech.

“From climatetech, we bring in the ethos of sustainability and accountability," Pandya explained. "With over 1.4 billion tons of carbon emissions generated annually, we put carbon metrics on par with cost and return on investment (ROI). From the marketingtech side, AI has progressed from predictive insights to generative output, to contextual understanding, and Climaty AI is now advancing this evolution into autonomous, agentic systems that orchestrate outcomes in real time."

This ambition comes at a time when the marketing landscape itself is undergoing a massive transformation. According to the World Advertising Research Center’s (WARC) latest forecasts, global advertising spend has surpassed $1 trillion, with digital channels driving much of the surge. Yet despite that scale, inefficiencies remain deeply entrenched.

As such, Pandya noted that the future of marketing is being reshaped by three powerful forces—structural inefficiencies, regulatory pressure, and a technological turning point. As he put it, “Approximately 37 percent of global ad budgets are still lost to duplication, weak targeting, or underperforming creative.” On the regulatory front, he noted, “Climate and ESG disclosure norms are evolving from optional to inevitable.” Additionally, he told us that marketing is witnessing a “shift from fragmented automation to agentic AI systems that don’t just execute tasks, but self-orchestrate, collaborate across workflows, and adapt in real time, turning efficiency into true autonomy.”

According to Pandya, Climaty AI is positioned at the intersection of the aforementioned market forces. “Our value proposition is clear: a self-driving, carbon-intelligent marketing infrastructure designed not for incremental optimization, but for systemic advantage," he declared.

At the heart of Climaty AI’s approach lies its agentic AI-powered marketing ecosystem, which automates campaign planning, content creation, optimization, and measurement—while simultaneously reducing the carbon footprint of digital advertising. The company’s platform features four core agentic media agents—campaign builder, creator, optimizer, and analytics—that work together to manage campaigns end-to-end. Each learns and adapts in real time, freeing marketers to focus on strategy while maintaining full oversight and transparency. 

Climaty AI has already piloted its system with Opella, a consumer healthcare company that operates as part of the France-based global pharmaceutical group Sanofi, where it achieved higher marketing efficiency and a smaller campaign footprint. Similar outcomes were observed across healthcare, automotive, and fast-moving consumer goods (FMCG) clients, strengthening the company’s belief that performance and sustainability can coexist.

Similarly, Climaty's pilots conducted across industries such as edtech, pharmaceuticals, automotive, and consumer goods have demonstrated measurable gains in ROI, precision targeting, and emission reduction. “The message from enterprises is unambiguous—they need infrastructures that scale profitably and responsibly, not sequentially,” Pandya noted. 

With the latest $2 million injection, Climaty AI now turns its focus from validation to expansion. “Having demonstrated what’s possible, we now enter the scale phase, driven by three priorities that will shape the future,” Pandya said. “Expanding the agentic AI suite into a fully autonomous marketing stack. Deepening cross-media carbon measurement, embedding it as a standard enterprise key performance indicator (KPI). And establishing commercial footholds in geographies where capital intensity, regulatory frameworks, and sustainability mandates converge most strongly.” 

According to Pandya, the company’s growth roadmap is guided by strategy, not speed. “Our expansion sequence is deliberate: Europe, the Middle East, and Africa (EMEA) and UK first, where regulatory readiness and enterprise appetite are accelerating fastest; followed by North America, where both capital markets and advertising spend are largest,” he explained. “Our market entry framework is simple: scale follows demand density, regulatory momentum, and enterprise readiness.” 

Pandya also offered a word of advice to fellow founders striving to balance growth with purpose. “Treat responsibility as infrastructure, not ornamentation,” he said. “Climate considerations must be engineered into the core of the product, not appended later for optics. At the same time, avoid the false binary of ‘impact vs. growth.’ The future belongs to ventures that design for convergence where profitability and responsibility reinforce one another.” 

Pictured in the lead image is Climaty founder and CEO Neel Pandya. Image courtesy Climaty.