UAE-Based Proptech Coraly.ai Bags US$2 Million In Pre-Seed Round

UAE-based proptech Coraly.ai, formerly known as Coralytics, has pocketed US$2 million in a pre-seed funding round led by Oryx Fund, a MENA-focused early-stage investment vehicle based in the Abu Dhabi Global Market (ADGM) and managed by Salica Investments. Dubai‑based evergreen investment company EQ2 Ventures and a group of angel investors also participated in the round. 

Founded by Fouad Bekkar in the UAE in 2022, Coraly.ai offers an artificial intelligence (AI)-powered growth platform for real estate professionals, providing lead enrichment, automated campaigns, and performance insights to help agents acquire more customers.  

Speaking to Inc. Arabia, Bekkar, who is also the CEO, outlined the factors that give Coraly.ai a competitive edge in the real estate technology space. “Our edge comes from being purpose-built for real estate rather than retrofitting generic AI tools,” Bekkar explains. “We’ve trained our models on vertical-specific data, built deep integrations with portals, customer relationship management systems (CRMs) and multiple listing services (MLSs), and added AI lead-handling that works natively in WhatsApp. That mix of domain-tuned AI, distribution pipes, and workflow automation makes it hard for a generalist competitor to replicate without years of market immersion.” 

The funding will accelerate product development, expand the engineering team, and strengthen the platform’s AI capabilities, while also supporting market expansion. In the GCC, Coraly.ai has maintained its UAE base and is preparing to launch in Saudi Arabia later this year. In France, it has partnered with SNPI, the country’s largest professional real estate union representing over 14,800 agencies, for a go-to-market launch, and in the US, it has secured its first multiple listing service (MLS) partner, with pilot programs set to begin in the coming months. 

Across these diverse markets, Bekkar says one pain point consistently stands out: “The unifying pain is fragmentation: agents juggle photos, copy, portals, and leads across disconnected systems, burning hours on repetitive tasks. Speed, consistency, and compliance are universally valuable.” 

But while the problem is shared, each market has required adaptation. “We have unique partnerships and pilot channels that let us test quickly and cheaply—think association/portal collaborations. This approach gives us real usage data and credibility before we deploy heavy go-to-market (GTM) spend, so we can tailor the product per market with minimal burn.” 

He said that the technology’s value is best measured by the operational improvements it’s delivering to users. “Our customers are seeing hard, measurable gains: up to 90 percent less admin time per listing, 2–3× higher click-through rates, and the ability to handle 3× more listings with the same team. This isn’t just about speed; it’s about freeing agents from marketing admin so they can focus on deals.” 

Looking ahead, Bekkar believes the industry’s future will be shaped by specialization and integration. For other founders eyeing the sector, his advice is to “go deep, not wide,” noting that industry expertise will always outperform generic technology. 

Bekkar also emphasized the importance of designing solutions that integrate seamlessly with existing systems, noting that real estate professionals are unlikely to abandon their core tools and prefer products that adapt to their established workflows. 

Finally, he advised other founders “to earn trust early,” noting that, in such a high-value asset class, having strong relationships with agents and regulators is just as important as having a well-designed product. 

Pictured in the lead image is founder and CEO Fouad Bekkar. Image courtesy Coraly.ai.