Mohamed Alabbar Announces Two New Challenges For Creatives

Speaking at the third edition of the 1 Billion Followers Summit in Dubai, Mohamed Alabbar, founder of real estate development company Emaar Properties and e-commerce and digital marketplace noon, issued two challenges for creatives – the first is a year-long creative campaign centered on increasing the footfall in Downtown Dubai from 150 million to 200 million, and the second, a global campaign that will bring together people to solve the problem of social housing shortage around the world.

Check out the video from the event to see how Alabbar announced these challenges – and if you're interested in taking them on, email your proposals to [email protected]. Good luck!