Penny Diao On The All-New PORSCHE DESIGN HONOR Magic7 RSR
Diao, who's the CMO for the Middle East and Africa at HONOR, called the device "a symbol of high performance and luxury design."
HONOR, one of the world's leading providers of smart devices, made heads turn at this year’s edition of LEAP – “the world’s most attended tech event” – with its reveal of the all-new PORSCHE DESIGN HONOR Magic7 RSR.
Designed with the ideals characteristic of the iconic sports car brand that gives it its name, PORSCHE DESIGN HONOR Magic7 RSR also serves as a showcase of the strides HONOR is making in the artificial intelligence (AI) domain with features like AI Super Zoom, AI Motion Sensing Capture, and Magic Portal 2.0, among others.
“HONOR is the first company which launched the four-layered AI approach in this industry from last year, which prioritized understanding consumer preferences,” Penny Diao, chief marketing officer for the Middle East and Africa at HONOR, told Inc. Arabia at LEAP 2025. “HONOR’s AI is a thoughtful application of intelligence which solves the problems that matter. HONOR’s AI wants to make everyday life easier, smoother, and faster.”
Diao also highlighted HONOR’s collaborative mindset which is evident in the PORSCHE DESIGN HONOR Magic7 RSR. “This collaboration honors Porsche Design’s spirit and principles, positioning this product as a symbol of high performance and luxury design,” Diao said. “We believe cooperation is super important, especially in the AI era, and we are glad to cooperate with top players like Google and Microsoft to bring the next generation level of consumer experience.”
