Metrics That Matter: How WHOOP Gets It Right

As far as fitness trackers go, WHOOP certainly stands out from the crowd. Its website proudly declares that it is “one of the most powerful, most accurate, and most wearable human performance tools you can buy.”

That’d explain why the wearable tech has been known to be used by elite athletes like Portugal’s Cristiano Ronaldo (P.S. he’s WHOOP’s global ambassador), India’s Virat Kohli, and closer to home, HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and Deputy Prime Minister and Minister of Defense of the UAE.

But wait – what about the rest of us? Well, for its part, WHOOP promises that its professional-grade tech has been designed for everyone, no matter where we might be on our fitness journeys.

So, by providing us with an understanding of the dynamic relationship between our physical exertion, mental load, sleep quality, general health, and our body’s ability to bounce back, it affords us the chance to make the necessary lifestyle changes to help us perform at our best.

Yes, you still need to do the work – but WHOOP can give you the insights to help you do it best. 

This article first appeared in the October issue of Inc. Arabia magazine. To read the full issue online, click here.