Redefining Bathrooms And Kitchens With Technology: Insights From GROHE’s Stefan Schmied
In the third episode of Inc. Arabia's podcast series with GROHE, Stefan Schmied, Leader IMEA at LIXIL International, discusses how the company leverages technology to anticipate the needs of consumers in the GCC and beyond.
The third episode of Inc. Arabia’s exclusive podcast series with GROHE dives into the world of technology and innovation shaping modern living spaces.
Stefan Schmied, Leader IMEA at LIXIL International, discusses how GROHE leverages technology to elevate bathroom and kitchen experiences, merging convenience, sustainability, and design in ways that anticipate the needs of consumers in the GCC and beyond.
Technology at the Core of Innovation
Schmied emphasizes that technology is not just an accessory at GROHE; it’s at the heart of every product and service. From touchless faucets to AI-driven design and water-saving solutions, GROHE continuously integrates intelligent technologies to make everyday experiences smoother and more sustainable.
“Our approach goes beyond the product,” explains Schmied. “It’s about creating service environments that support our customers, ensuring every touchpoint is enhanced by innovation.” In practice, this means smart service centers across the UAE and Saudi Arabia that monitor customer needs in real-time and optimize response times using the latest technologies.
Smart Solutions for Modern Lifestyles
A standout example discussed in this episode is GROHE Sensia Pro, a smart shower toilet that blends comfort, wellness, and cutting-edge design. With features like heated seats, automatic opening function, personalised hygiene functions, and soft-closing technology, Sensia Pro reflects GROHE’s leadership in intelligent sanitary innovation.
Adoption is rising rapidly in the GCC. Driven by local demand for water-based hygiene and global hospitality standards that increasingly expect smart bathroom solutions. Hotels, in particular, are embracing these technologies as guests seek greater comfort and cleanliness.
Read More: Rethinking Sustainability, Water, And Responsibility: Insights From GROHE’s Stefan Schmied
Balancing Technology, Design, and Sustainability
A key highlight in the conversation is the synergy between GROHE’s three pillars: design, technology, and sustainability. Schmied stresses that there is minimal compromise when integrating these aspects. Products like EcoJoy™ faucets and heat-recovery technologies demonstrate that cutting-edge design can coexist with efficient water and energy use.
“This balance gives peace of mind to customers and architects alike,” says Schmied. “When GROHE products are installed, you know it functions, it is sustainable, and service is there if ever needed.”
Regional Adaptation and Localization
In the GCC market, GROHE emphasizes local relevance. The company is pioneering localized production, such as manufacturing concealed cisterns in Saudi Arabia in partnership with Zamil Plastic Industries Co. This approach not only ensures supply chain efficiency but also supports the rapid adoption of new technologies in a region experiencing significant construction and urban growth.
Looking Ahead: The Future of Sanitaryware in the GCC
Although the sanitaryware sector evolves more gradually than fast-moving consumer categories, Schmied sees enormous potential for incremental innovation. From foam showers, already launched in some markets by GROHE and designed to combine cleansing with moisturizing, to personalized finishes in faucets and toilets, the next decade promises a blend of luxury, convenience, and sustainability.
“Technology doesn’t just change products; it changes experiences,” Schmied concludes. “By combining personalization, innovation, and service, we ensure that bathrooms and kitchens are not just functional spaces, they are thoughtful, intelligent environments that enhance everyday life.”
