Saudi Arabia-based mystery shopping service Khafy, which helps companies assess the quality of its services and the performance of its employees, has closed a pre-seed investment round totaling $800,000, with the participation of a number of unnamed investors.
Founded in 2022 by Badr Al-Arishi, Khafy provides a mystery shopper service and provides merchants with feedback on customer experience. The service works by commissioning a mystery shopper to pose as a real customer and visit the retailer, restaurant, hotel, or company. Khafy then provides merchants with a detailed report and feedback on the organization's performance.
Mystery shopping is a type of consumer research that allows businesses to gain insight into the performance of their teams, products, and services, as well as to test new products.