Here’s What’s Happening At Arabian Travel Market 2025
In its 32nd edition, the Middle East's premier travel and tourism exhibition is set to gather more than 2,800 exhibitors and over 55,000 travel professionals from 166 countries.

The 2025 edition of the Middle East's premier travel and tourism exhibition, Arabian Travel Market (ATM), is running at the Dubai World Trade Centre from April 28 to May 1.
In its 32nd edition, ATM 2025 is set to gather more than 2,800 exhibitors and over 55,000 travel professionals from 166 countries, reinforcing its pivotal role in shaping the future of global tourism. With the theme, "Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity," ATM 2025 shall explore how the future of tourism will be shaped by connectivity across borders, industries, and communities.
In a statement, Danielle Curtis, Exhibition Director for the Middle East at ATM, said, "ATM 2025 is on track to break records in terms of both attendance and exhibitor participation. This week, we look forward to welcoming travel professionals from all travel sectors and verticals, including the leisure, business events, luxury, and corporate travel sectors.”
The top five international markets for ATM 2025—India, Egypt, the UK, Turkey, and the USA—highlight the event’s extensive global reach and influence. 67 percent of exhibitors at this year’s ATM hail from international markets, while 33 percent represent the Middle East. Additionally, more than 52 percent of visitor registrations have come from international markets, while attendees from the UAE and GCC make up a substantial 48 percent of the total.
The ATM Conference, a flagship segment of the event, will provide insights from over 200 experts across three main stages: the global stage, the future stage, and the business events stage. The agenda also features a keynote from Senthil Gopinath, CEO of the International Congress and Convention Association (ICCA), along with discussions on the impact of global events and festivals on socio-economic growth.
Additional forums will address China’s growing interest in MENA tourism, with expert insights from Booking.com, Dubai National Air Travel Agency (dnata), and Airbnb. Hospitality leaders from Four Seasons Hotels and Resorts, Rotana Hotels, Sabre Hospitality, and RAK Properties will also explore how the industry is evolving to deliver immersive travel experiences.
Similarly, ATM Travel Tech, a segment that shall be running in parallel with ATM, is all set to highlight the transformative role of technology in shaping the future of the travel industry. ATM Travel Tech will also house the new Startup and Innovation Zone, which will showcase the next wave of travel pioneers and feature an immersive virtual reality experience that promises to provide visitors with a new perspective on the possibilities within the industry.
A major addition to this year’s ATM is the introduction of the International Business Travel Market at ATM (IBTM@ATM), a dedicated business events zone connecting buyers with key exhibitors, including venues, hotels, tourism boards, and airlines. A central feature on the first day of the event, the business events stage, will present expert sessions focusing on unlocking opportunities in corporate travel.
ATM 2025 is being staged in collaboration with the Dubai Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner, IHG Hotels & Resorts as the Official Hotel Partner, and Al Rais Travel as the Official DMC Partner.
All images courtesy Arabian Travel Market.