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CEO To CEO: nybl's Noor Alnahhas On The Power Of Persistence

The CEO of nybl reveals how customer obsession and relentless persistence has fueled the UAE-based startup’s growth.

By Inc.Arabia Staff

In this episode of CEO to CEO, an Inc. Arabia video series that sees CEOs sharing their insights for their fellow peers in business, Noor Alnahhas, co-founder and self-styled "Chief of Dreaming Stuff Up" at the UAE-based artificial intelligence (AI) company nybl, shares how persistence and a customer-first mindset drive the company’s success.  

We spoke to Alnahhas on the sidelines of Investopia, where his company was selected as one of 100 companies for the Future 100 initiative, a collaboration between the UAE’s Ministry of Economy and the Office of Government Development and the Future. And given all the achievements Alnahhas has seen in his time as an entrepreneur, he believes he has found the key to success. “The most important thing is persistence—in anything you do," he says. "Most companies fail because of the lack of persistence,” he said. “You can fail 4, 5, 6, 7 times, and all you need is what we call n+1—that one last time.”  

When it comes to steering the company in the right direction, Alnahhas doesn’t hesitate to put the spotlight where it matters most. “Listen to your clients, they’re the best indicator of what you should be doing, and where you should be going,” he told Inc. Arabia. For more on how Alnahhas prioritizes persistence and customer-driven growth in his leadership strategy, check out the full video.

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