UAE-Based Mira Developments Backs New Property Play

Mira Developments, part of Mira Group, a UAE-based real estate developer specializing in luxury residential and commercial projects in Dubai and Ras Al Khaimah, has invested US$3 million into the launch of Percent&Co, a Dubai-based international real estate agency and investment club.  

Founded by Nikita Protsenko in Dubai in 2025, Percent&Co is a MENA-focused real estate investment agency with an exclusive, members-only club that provides global investors and entrepreneurs with access to high-return property deals, expert insights, tailored investment guidance, concierge services, investment roadshows, and premium networking opportunities. 

In an interview with Inc. Arabia, Protsenko, who also serves as the CEO of Percent&Co, explained that what sets his company apart in the UAE’s real estate market is its focus on relationship-driven investing, rather than just one-off property sales. “There are many companies in the UAE market that help people buy property, but very few that actually help clients invest in real estate wisely by building a long-term strategy,” he shared. “Percent&Co fills that exact gap.” 

Protsenko emphasized that, through its offering, the firm aims to support clients throughout their entire investment journey. “Our core mission is to create an investment logic for the entire transaction—not only a one-off sale. We work across the full real estate lifecycle: from selecting the right property based on the client’s goals and developing an investment strategy, to exiting the asset, securing profits, and reinvesting in the next project,” he explained. "It’s no surprise that 74 percent of our clients return for repeat deals. Percent&Co builds relationships that last for years, not only short-term gains.” 

To better support global investors navigating the complexities of the UAE real estate market, Percent&Co has introduced a private investment club designed to encourage collaborative investing. “Often, when people enter a new market, they don’t have access to a community, they can’t share experiences, ask questions, or try group investment formats,” Protsenko said. “Our club creates a space for communication and co-investment: from networking with like-minded investors, to joint entries, such as buying an entire floor together. This is a fundamentally different level: not just an ‘agency,’ but an investment community.” 

By adopting a hybrid model that blends brokerage services with a private investment club, Percent&Co offers its clients access to properties that may not be listed elsewhere on the market. Protsenko noted that Percent&Co’s model enables members to co-invest alongside a network of like-minded individuals, offering access to group investment opportunities such as acquiring entire floors within a development—something typically out of reach for solo investors.

Percent&Co also creates networking opportunities for like-minded investors. “The club creates a community of investors with similar strategies, where members can share experiences, success stories, mistakes, and insights," Protsenko explained. "It redefines the typical broker-client interaction and makes the investment process more conscious and professional.” In addition to giving the firm privileged access to high-demand units, these relationships allow for tailored deal structures designed specifically for club members.

Percent&Co's team carries out in-depth investment analysis to eliminate low-return properties and focus only on the most strategic, high-yield opportunities, allowing the firm to deliver handpicked deals with a clear investment logic to each client. “The company doesn’t just ‘sell what everyone else has,’ we carefully select what will generate profit for the client both in the short and long term,” explained Protsenko. Key to this access, he pointed out, is Percent&Co's relationships with developers such as Emaar, DAMAC, Aldar, Binghatti, Sobha, and others.

“Thanks to our trusted relationships with developers, which we deeply value and continuously nurture, club members receive exclusive deals even before official sales launches, special terms on pricing, payment plans, and purchase volumes, access to private investment reviews and in-depth property analysis," he said. The company also aims to integrate artificial intelligence (AI)-driven tools to provide its clients with tailored investment insights as well as to streamline workflows through automation and hire leading talent across brokerage, analytics, and marketing. 

When it comes to scaling, Protsenko told us that Percent&Co is focused on attracting global investors to the UAE, rather than diversifying its property portfolio across regions. “Our expansion into Europe and Asia is primarily about attracting investors to the UAE real estate market, rather than diversifying the geography of the properties themselves,” he said. To achieve this, the company plans to establish a presence in key global cities where investor interest in the UAE is growing. “I'm seeing strong interest in Dubai and Abu Dhabi real estate market from private investors across Europe and Asia, and Percent&Co plans to open representative offices in key cities to work more closely with these audiences,” he explained. 

Protsenko added that the company is targeting key financial hubs across Europe and Asia, including London, Berlin, Vienna, and Zurich—cities known for their dense populations of high- and ultra-high-net-worth individuals looking for secure, high-return investment options. In Asia, Percent&Co is focusing on Beijing, Shanghai, and Hong Kong, where interest in the UAE real estate market is growing, particularly in light of broader global economic shifts. 

Protsenko said the company will deepen its engagement in these regions through on-the-ground activation. “Opening local offices and hosting private events, presentations, and investment breakfasts is our way of offering international clients a convenient and trusted entry into the UAE market, with personalized guidance,” he said. “I believe that direct presence in high-capital regions is key to building trust and providing the level of service investors expect.” 

In terms of advice for international investors entering the UAE real estate market, Protsenko emphasized the importance of leading with strategy over sentiment. “The key is to choose a strategy — not just a property,” he said. “Many investors make the mistake of deciding based on emotion: ‘I like the view’ or ‘I’d live here myself.’ But investment is, first and foremost, about numbers, logic, and a clear exit strategy.” 

Pictured in the lead image is Nikita Protsenko, founder and CEO of Percent&Co. Courtesy of Percent&Co.