Renovation Trends In The GCC: Insights From GROHE

The fourth episode of Inc. Arabia’s podcast series with GROHE explores a topic that resonates deeply with homeowners across the GCC: renovation.

Stefan Schmied, Leader IMEA at LIXIL International, shares insights on how renovation trends are evolving in the region, particularly in bathrooms and kitchens, and how GROHE’s solutions combine durability, design, and smart technology to simplify the process for consumers.

Renovation: A Growing Trend In The GCC

Schmied notes that renovation has become a significant theme in GCC markets, particularly in Dubai, where aging housing stock and new property developments drive demand. “People are renovating not just to refresh aesthetics, but to keep up with the new properties coming onto the market,” he explains. From full-scale hotel and airport projects to private home bathroom upgrades, renovation is reshaping how residents experience their living spaces.

The pace of renovations in the GCC is faster than in many parts of the world. While Europe sees bathroom upgrades every 15–20 years and India every 5–7 years, Schmied observes that homeowners in the UAE and neighboring countries are increasingly renovating within shorter cycles. This trend reflects not only lifestyle changes but also the rising importance of property investment and the desire for modern, high-quality living spaces.

Smart Renovation For Homes And Investors

A central insight from the episode is the importance of “smart renovation.” Rather than replacing everything, he suggests evaluating what is already installed and upgrading selectively. GROHE’s extensive installed base in the region enables homeowners and investors to enhance functionality without disrupting infrastructure unnecessarily. Concealed systems, durable flushing mechanisms, and modular shower components allow upgrades that are both efficient and long-lasting.

“Smart renovation means thinking ahead,” Schmied emphasizes. “You need durable products behind the wall, with flexibility in what you see and touch, like handles, trim sets, and faucets, so the bathroom can evolve over decades without costly replacements.” This approach is particularly relevant for kitchens and bathrooms, where residents spend considerable time and expect both style and performance.

Balancing Durability, Design, And Technology

GROHE’s solutions in the region are designed to balance aesthetics, longevity, and technological innovation. Products like the Grohtherm Aqua Tiles shower systems or Aqua Pure filtration solutions combine intuitive controls with health-conscious features, ensuring water quality, optimal temperature, and flow with minimal effort.

“Technology shouldn’t complicate life, it should simplify it,” Schmied notes. “Whether it’s a thermostat shower, smart faucet, or filtered kitchen tap, our goal is to make technology invisible yet reliable. Consumers can enjoy the benefits without stress or maintenance headaches.”

Regional Adaptation And Support

For the GCC markets, accessibility and support are as important as innovation. GROHE invests in training installers and service partners across the region, ensuring that renovations are smooth and service-ready. From Saudi Arabia to the UAE, certified partners provide guidance on planning, installation, and maintenance, reducing risks for homeowners and investors.

Schmied also highlights those regional factors, such as water quality, climate, and luxury expectations, inform product development. By combining local insight with global expertise, GROHE brand ensures that renovated spaces are functional, stylish, and sustainable.

Looking Ahead: The Future of Renovation In The GCC

As renovation continues to grow across the GCC markets, Schmied foresees opportunities for smart, sustainable, and design-led transformations. From integrating shower toilets and concealed systems to improving water quality and leveraging modular components, GROHE’s vision is to make renovations faster, smarter, and more enjoyable for homeowners and developers alike.

“Renovation isn’t just about replacing old with new,” Schmied concludes. “It’s about creating spaces that reflect lifestyle, durability, and innovation. With the right planning, products, and partners, homeowners can transform their kitchens and bathrooms into intelligent, beautiful spaces that last for decades.”