7awi Media Group Unveils 2025 Ramadan Consumer Trends Report
By leveraging insights from the whitepaper, businesses in the GCC can tailor their Ramadan campaigns to align with what truly matters to their audience.
7awi Media Group, the UAE-headquartered media house behind Inc. Arabia, has released an in-depth whitepaper that explores the shifting consumption habits during Ramadan.
Through extensive research and a consumer survey conducted across key GCC markets, the whitepaper, titled Consumer Behavior in Ramadan: A Deep Dive into Food, Sustainability, and Appliances, sheds light on how Ramadan traditions are evolving, offering brands valuable insights into consumer priorities and spending behavior.
"This whitepaper is a testament to our commitment to delivering data-driven insights that empower brands to make informed decisions,” said Anas Abbar, CEO of 7awi Media Group. “Ramadan is a time of deep cultural significance, and understanding consumer behaviors during this period is crucial for businesses looking to build meaningful connections.”
Key findings from the whitepaper include:
- Sustainability takes center stage: 56% of respondents actively manage food waste, yet 16% admit to discarding leftovers, signaling a gap in sustainable habits.
- Changing food priorities: Consumers balance nutrition, tradition, and convenience, with 38% preferring home-cooked meals but an increasing number opting for ready-made options.
Image courtesy 7awi Media Group.
- The Ramadan appliance boom: 70.5% of respondents purchase new kitchen appliances specifically for Ramadan, with air fryers, pressure cookers, and blenders leading the demand.
- Gen Z’s impact on consumption trends: This digitally savvy generation is prioritizing sustainability, efficiency, and smart cooking solutions in their Ramadan shopping habits.
Image courtesy 7awi Media Group.
The whitepaper also features expert interviews with Menna Shahin, Thomas Schmelter, and Alexandra Popa, offering first-hand insights on sustainability in the F&B industry, responsible consumerism, and evolving shopping behaviors.
"Our goal with this report is to bridge the gap between consumer expectations and brand strategies,” said Rasha Abushamaa, Marketing and Communications Director at 7awi Media Group. “By leveraging these insights, businesses can tailor their Ramadan campaigns to align with what truly matters to their audience.”
Shahin, co-founder of eJaby, a UAE-based e-commerce platform, emphasized the urgency of tackling food waste, stating, “Food waste surges by 25% during Ramadan, making it essential for F&B brands to adopt sustainable practices. This is not just an environmental necessity but a business opportunity to drive impact and efficiency.
Schmelter, Area General Manager of IHG Hotels, one of the world's leading hotel companies, highlighted the hospitality sector’s role in promoting sustainability, saying, “At IHG Hotels, we’re leveraging artificial intelligence (AI)-driven food waste tracking and portion control initiatives to create more responsible dining experiences, particularly during Ramadan.”
Popa, Senior Digital Marketing Manager for Localy, the UAE-based fresh grocery delivery platform, spoke on consumer shopping behaviors, saying, “Our data shows that fresh produce demand spikes significantly during Ramadan, with a shift toward healthier, locally sourced ingredients. Consumers are becoming more conscious of the quality and origin of their food, presenting a unique opportunity for brands to strengthen their sustainable supply chains.”
For brands, marketers, and industry professionals wanting an exclusive look into consumer behaviors shaping the Ramadan experience, check out the full report by clicking here.
