7awi Media Group: Code of Conduct for AI-Generated Content

At 7awi Media Group, we believe in the power of storytelling and embrace technology that helps us tell those stories more effectively. As Artificial Intelligence continues to reshape the world of content, we see it not as a replacement but as a tool that supports our creativity, enhances our workflows, and allows us to serve our audiences more efficiently. That said, there are lines we won’t cross.

This AI Code of Conduct reflects our commitment to quality, credibility, and editorial responsibility across all 7awi platforms—whether in fashion and beauty, wellness, automotive, or lifestyle. It’s our promise to our readers, our partners, and ourselves that no matter the tool, integrity comes first.

1. Truth First: Accuracy & Credibility

• No medical, scientific, or technical content is published without verifying it through reliable, recognized sources.

• Sensitive topics must be reviewed by qualified human experts.

• AI may assist, but never replace, human judgment in validating facts.

2. We’re Transparent With Our Readers

• If AI helped shape a piece of content, we’ll say so—especially when it matters.

• Misleading our audience by passing AI-generated material as fully human-written is off-limits.

3. Editorial Voice Matters

• Every piece must reflect the unique tone and editorial spirit of the 7awi platform it appears on.

• Awkward language, repetition, or robotic phrasing? Not acceptable.

• Disrespectful, biased, or discriminatory content—AI or not—has no place here.

4. Respect Intellectual Property

• We do not publish plagiarized material. Period.

• AI content is subject to the same copyright standards as any other.

• Quoting studies or reports? Sources must always be credited.

5. Originality Is Non-Negotiable

• Copy-pasting AI text with no added value is lazy, and it won’t fly here.

• Our headlines must inform, not mislead. We don’t do clickbait.

6. Every AI-Assisted Article Gets Human Eyes

• Nothing generated by AI goes live without a thorough editorial review.

• Our editors are trained to spot issues, elevate quality, and ensure every story meets our standards.

7. Privacy is Personal

• We never use real personal data in AI-generated content without explicit consent.

• Fictionalized content must never blur the line between reality and make-believe when it involves real individuals or organizations.

8. We Evolve With the Technology

• This Code isn’t static. As AI tools evolve, so will our practices.

• Our content teams remain accountable for applying this policy, consistently and thoughtfully.

9. Empowering Our Teams

• We invest in training so our editors and writers understand AI’s strengths—and its limitations.

• AI is a support system, not a shortcut. We use it to enhance quality, never to compromise it.

10. A Note on Accountability

We’re not perfect—and neither is AI. Mistakes will happen. But at 7awi, we own them. We’re committed to correcting errors transparently and learning as we go. This is a journey, and we’re here for it—with honesty, humility, and an unwavering focus on earning our audience’s trust.

At 7awi, we celebrate innovation, but never at the cost of trust. This Code is more than a set of rules—it’s part of our editorial DNA.

Let’s use technology the right way. With integrity. With purpose. With people at the center of it all.