Meta to Start Labeling AI-Generated Images from Companies
These labels will serve as a signal to users, indicating the artificial nature of certain visuals that closely resemble genuine photographs.
Meta Platforms, the parent company of Facebook, Instagram, and Threads, has unveiled plans to implement a strategy aimed at identifying and categorizing images produced by third-party artificial intelligence services.[1]
In an upcoming initiative, Meta will utilize discrete markers embedded within image files to discern digitally generated content from authentic photographs.
These labels will serve as a signal to users, indicating the artificial nature of certain visuals that closely resemble genuine photographs.
In addition to labeling content generated by its own AI technologies, Meta's initiative extends to images originating from external providers such as OpenAI, Microsoft, Adobe, Midjourney, Shutterstock, and Alphabet's services.
By implementing this labeling system, Meta aims to foster a safer online environment by proactively addressing the proliferation of digitally manipulated content.
The announcement underscores a broader trend within the tech industry, wherein companies are increasingly collaborating to establish standards and protocols for managing the risks associated with generative AI technologies.