Meta Cancels Project for Mixed Reality Glasses
The decision follows a review meeting led by CEO Mark Zuckerberg.
Meta has canceled its development of advanced mixed reality glasses, intended to rival Apple's Vision Pro, according to a report by The Information. The decision follows a review meeting led by CEO Mark Zuckerberg.[1]
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The glasses, known as "La Jolla," began development in November and were planned for a 2027 launch. They were expected to feature high-performance micro-OLED screens similar to those used in the Vision Pro.
Challenges with the project included the high cost of OLED technology, which made it difficult to meet the target price of under $1,000.
Meta is shifting its focus towards offering its XR software, Horizon OS, for use by other companies and exploring collaboration opportunities, including with Indian tech giant Jio.
Recently, Meta and Google secretly teamed up to run ads on YouTube promoting Instagram to teenagers, according to documents seen by the Financial Times. The deal let Meta target users aged 13 to 17, bypassing rules designed to protect minors online.
The campaign, which began in early 2023, was part of Meta’s effort to attract younger users to Instagram amid growing competition from TikTok. Ads were aimed at an anonymous group that included many under 18, which raised concerns as it went against Google's policies on targeting minors.