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Snap Inc. Launches Advanced AI Tools for Augmented Reality

Snap plans to expand its AR capabilities to full-body experiences, such as generating new outfits, which are currently challenging to create.

By Inc.Arabia Staff
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Snap Inc., the owner of Snapchat, has introduced its latest generative AI technology, enabling users to apply more realistic special effects when using phone cameras.[1].

Snap also announced an upgraded version of its developer program, Lens Studio, which allows artists and developers to create augmented reality (AR) features for Snapchat and other platforms. The enhanced Lens Studio is designed to reduce the time required to create AR effects from weeks to hours, enabling the production of more complex work.

The new Lens Studio includes a suite of generative AI tools. These include an AI assistant to help developers with questions and a tool that allows artists to generate 3D images from text prompts, eliminating the need to build 3D models from scratch.

Additionally, Snap plans to expand its AR capabilities to full-body experiences, such as generating new outfits, which are currently challenging to create.

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