The GCC’s Tech Vanguard: Meta's Fares Akkad

After having worked across four continents of the world, Fares Akkad currently leads Meta – the “social metaverse company” behind apps like Facebook, Instagram, and WhatsApp – in the MENA, with an eye towards addressing the needs of its young population, as well as on integrating technologies like artificial intelligence (AI) and advanced messaging tools to empower businesses to engage youth, drive entrepreneurship, and digital commerce.

“The GCC’s future in social media, generative AI, and messaging is thriving, with 70 percent of the population under 30 driving digital adoption,” Akkad points out. “Social media penetration is 98 percent in the UAE, and 80 percent in Saudi Arabia, fueling demand for generative AI innovations like personalized content and Arabic AI tools. Messaging apps dominate, with WhatsApp used by 74 percent of GCC residents, revolutionizing e-commerce and customer engagement. These trends promise rapid growth, job creation, and tech-driven economic diversification.”

In addition to achieving consistent year-on-year growth for Meta, Akkad has spearheaded innovations like AI assistance in Arabic across its platforms, while also championing solutions like WhatsApp for business engagement and conversational commerce. “I’ve always been passionate about technology’s transformative potential to connect people, build communities, and create opportunities,” Akkad says. “At Meta, our solutions are not just about communication – they empower individuals, businesses, and economies to thrive in a digital-first world.”

As such, looking to the future, Akkad believes that technology and innovation will continue to drive growth and unlock new opportunities. “What excites me most about the road ahead is the convergence of immersive technologies like augmented reality and virtual reality, AI, and connectivity advancements. These innovations will redefine how we work, learn, shop, and entertain ourselves. They will also provide unprecedented opportunities for entrepreneurs and industries to scale, contribute to gross domestic product growth, and solve some of the world’s pressing challenges. The possibilities for driving inclusion, sustainability, and economic development are truly limitless.”

A Playbook For Success: Q&A With Fares Akkad 

Given the investment that GCC countries are putting into tech, what role do you think the region will play in this domain, globally, in the future? 

“The GCC region is positioned to become a global hub for technology innovation. Countries like the UAE and Saudi Arabia are leading with bold visions, substantial investments, and strategic initiatives like Vision 2030. These efforts are fostering robust ecosystems for entrepreneurship, digital infrastructure, and talent development. Moreover, the region's commitment to tech-enabled industries like renewable energy, fintech, artificial intelligence, and smart cities is creating a ripple effect globally. As GCC nations continue to set benchmarks in adopting and scaling technology, their influence will extend far beyond their borders, driving global collaboration and innovation.” 

What advice would you give to young people/new businesses looking to start/grow in your field/industry? 

“First, be curious and adaptable. Technology evolves rapidly, so continuous learning is essential. Stay informed about trends, embrace experimentation, and be ready to pivot. 

Second, build genuine connections. Relationships are the cornerstone of success in tech and business. Surround yourself with mentors, peers, and collaborators who inspire and challenge you. 

Finally, focus on creating impact. Whether you're building a product or starting a business, think about how you can solve real problems and add value to your customers and communities. If you can align your purpose with your work, growth and success will follow naturally.” 

Meta's Fares Akkad was one of the 30 innovators celebrated in Inc. Arabia's December 2024 special feature, The GCC's Tech Vanguard. For the full list of The GCC's Tech Vanguard, please click here.