The GCC's Tech Vanguard: Mamo's Imad Gharazeddine

Having been inspired by technology’s ability to address real-world challenges, Imad Gharazeddine co-founded Mamo with the aim of helping small and medium enterprises (SMEs) streamline their financial tools, allowing them to focus on growing their businesses.

“Having spent years working at Google, both globally and in Dubai, I was deeply influenced by the transformative power of technology in solving real-world problems,” Gharazeddine says. “It became clear to me that while the MENA region was experiencing rapid digital transformation, SMEs –the backbone of our economy – were still underserved when it came to financial services.”

His initial forays into fintech for SMEs include a peer-to-peer wallet, but he quickly realized that the space had a larger need for streamlined financial tools. “This realization drove us to pivot and focus on building purpose-driven tech solutions for SMEs, starting with digital payments, and quickly expanding into spend management and credit solutions,” Gharazeddine explains. “Our mission is to make SMEs wealthy. And we do this by simplifying financial operations for businesses, helping them focus on growth, instead of administrative hurdles. This passion continues to fuel everything we do at Mamo.”

Mamo, which is fully regulated by the Dubai Financial Services Authority, currently boasts of partnerships with global financial institutions like Visa and Checkout.com, as well as regional banking leaders like RAKBANK – all of which have put it in a position to become the financial operating system of choice for SMEs in the MENA region. Watch this space!

A Playbook For Success: Q&A With Imad Gharazeddine 

Given the investment that GCC countries are putting into tech, what role do you think the region will play in the global landscape for it in the future? 

“The GCC is poised to be a global leader in technology, driven by ambitious national strategies like the UAE’s Projects of the 50 and Saudi Arabia’s Vision 2030. These initiatives are transforming the region into a hub for innovation, particularly in fintech, artificial intelligence, and smart cities. With significant investments in emerging technologies and a focus on fostering startups, the GCC is not only addressing regional challenges but also creating scalable solutions for global markets. Its strategic location, strong regulatory frameworks, and commitment to partnerships position it as a key player in cross-border trade and tech-enabled infrastructure. As global businesses increasingly look to the region for talent, capital, and innovation, the GCC’s influence on the global stage will only continue to grow. For startups like Mamo, this creates fertile ground to scale, collaborate, and innovate — not just for the region, but for the world. It’s an exciting time to be part of this journey.” 

What advice would you give to young people/new businesses looking to start/grow in your field/industry? 

"My advice to young entrepreneurs and businesses entering fintech is to start by truly understanding your users. Focus on their needs, listen to their challenges, and build solutions that deliver real value. The key to success lies in rapid iteration — launch quickly, gather feedback, and refine your product based on real-world insights. Velocity is critical; it allows you to stay ahead in a fast-evolving industry while ensuring your product evolves in ways that genuinely benefit your customers. 

Don’t shy away from testing bold ideas — some will succeed, others might not, but each one will teach you something valuable. At Mamo, every pivot and iteration has been driven by what we learn from our users, whether it is shifting from P2P payments to B2B solutions, or expanding into spend management and credit. These insights are what transform good products into indispensable ones. 

Also, remember that in fintech, trust isn’t just earned — it’s built into your product and operations. Compliance, transparency, and reliability aren’t just checkboxes; they’re the foundation of a sustainable business.” 

Mamo's Imad Gharazeddine was one of the 30 innovators celebrated in Inc. Arabia's December 2024 special feature, The GCC's Tech Vanguard. For the full list of The GCC's Tech Vanguard, please click here.