The GCC's Tech Vanguard: Al Laith Group's Jason English

Jason English is the co-founder of CG Tech, a dynamic conglomerate that spans the film, entertainment, oil and gas, industrial, and technology sectors across South Africa, the Middle East, and the United Kingdom. As the CEO of CG Tech’s Middle East arm, Al Laith, English oversees a company that specializes in providing temporary infrastructure, plant, and machinery rentals, and constructing large-scale event venues, with its versatile project solutions known throughout the region, particularly in the UAE and Saudi Arabia.

An example in this regard would be Al Laith’s integration of Internet of Things (IoT) technology into its mobile elevating work platforms (MEWPs), which English describes as a gamechanger for the GCC’s infrastructure sector, with it offering a fresh approach to maximizing uptime and availability, while also aiding in the reduction of project costs.

“Al Laith’s IoT-enabled MEWPs address key challenges in the GCC’s infrastructure sector by enhancing efficiency, safety, and sustainability,” English explains. “Real-time data reduces downtime and improves resource allocation, while IoT-driven predictive maintenance lowers on-site risks, ensuring high safety standards. Our IoT technology also extends equipment lifespan, cutting waste, and supporting sustainable development. For instance, the success of IoT-powered operations at events such as the DP World Tour Championship in Dubai, UAE, highlights the versatility and effectiveness of Al Laith’s solutions, making a strong case for wider adoption across diverse sectors. Indeed, our initiative will help save approximately 10,000 liters of diesel, and it will also help achieve sustainability in large-scale event initiatives. With highly efficient, data-backed capabilities, we ensure seamless integration into the region’s most ambitious initiatives.”

“Our aim is to drive meaningful change in the construction and infrastructure sectors,” English adds. “Managing IoT data internally enables us to provide clients with proactive asset management, ensuring optimal safety, operational efficiency, and sustainable outcomes. This isn’t just about technology; it’s about raising industry standards to align with the GCC’s future-focused vision.”

A Playbook For Success: Q&A With Jason English 

Given the investment that GCC countries are putting into tech, what role do you think the region will play in this domain, globally, in the future? 

“The GCC nations are making significant investments in infrastructure and technology, aligning with Al Laith’s innovation-focused ethos. This region's emphasis on advanced solutions like blockchain and the Internet of Things is positioning it as a leader in driving smart, sustainable urbanization. With unique challenges, such as heightened risks of cybercrime, GCC countries are prioritizing cybersecurity and blockchain technology to address these vulnerabilities effectively. 

For instance, the UAE is establishing itself as a hub for crypto companies, fostering an environment of innovation and technological advancement. This innovative spirit is not only reshaping the financial sector but also influencing industries like events and construction, where Al Laith has emerged as a global leader. By integrating cutting-edge technologies into its operations, Al Laith demonstrates how regional companies can set global benchmarks in efficiency and performance. 

The GCC’s government support for transformative industries further propels its technological progress. For example, digital twin technology is being leveraged by leading organizations like DP World to enhance global competitiveness. Such advancements underscore the region’s commitment to utilizing technology to optimize operations and infrastructure. 

Saudi Arabia’s ambitious investments in smart city projects and large-scale infrastructure further highlight the GCC’s transformative potential. As the Kingdom builds innovative cities like NEOM, it exemplifies the region’s capability to implement groundbreaking technologies on an unprecedented scale. Similarly, the UAE continues to be at the forefront of technological adoption, driving progress across diverse sectors. 

In conclusion, while the GCC may not be the primary developer of certain technologies, its commitment to their implementation positions it as a global leader in technological integration. By addressing its unique challenges and fostering innovation, the region is set to play a pivotal role in shaping the global technological landscape of the future.” 

What’s your advice for people/businesses looking to start/grow in the GCC’s tech domain? 

“Success in any industry starts with passion. For young people and new businesses, it’s not just about entering a specific field — it’s about understanding what excites you and drives you. Building and running a business is no easy task, and there will inevitably be challenging times. Without passion, it becomes increasingly difficult to navigate through those tough moments. 

First and foremost, align your work with what you love, and set a clear vision for your business. Define your values, and let them guide the culture of your organization. The people you surround yourself with — your team — should share your vision, and align with those values. When everyone is working toward the same goals, you’re already on the path to success. 

In today’s competitive landscape, leveraging innovative tools is a necessity. Emerging technologies like artificial intelligence (AI), the internet of things, and robotics can be game changers, especially for startups that can use the technology. For example, AI can help businesses optimize their operations and remain competitive even with lean teams. 

For industries like ours, training and planning are key areas where technology can make a significant impact. At Al Laith, we’ve implemented advanced training solutions such as online platforms with hundreds of modules and virtual reality training through our Virtulab technology arm. These tools provide flexibility and scalability, allowing employees to learn and improve, without the need for constant in-person sessions. 

While technologies such as digital twins and blockchain hold transformative potential, startups should focus on getting the basics right before scaling. Once you’ve built a strong foundation, integrating these innovations can give you a significant competitive edge when you need to scale fast and enable rapid growth. 

As businesses look toward the future, it’s essential to embrace technology rather than shy away from it. To borrow a powerful quote from my mentor Peter Diamandis: ‘There will be two types of companies by 2030 — those that are using AI, and those that are out of business.’ The choice is clear. 

By aligning passion with purpose and leveraging the right tools, young entrepreneurs and new businesses can set themselves up for lasting success.” 

Al Laith Group's Jason English was one of the 30 innovators celebrated in Inc. Arabia's December 2024 special feature, The GCC's Tech Vanguard. For the full list of The GCC's Tech Vanguard, please click here.