Saudi Sportstech Grintafy Announces Investments From Chiliz
The strategic investment will accelerate the Web3 transition and the international growth of football in the region.
Chiliz, a leading SportFi company, has announced a strategic partnership with Grintafy, the career development platform for aspiring footballers in the Middle East.
The new agreement will see the leading SportFi company, known for its pioneering Chiliz Chain and Socios.com platform become a strategic investor and partner in the premier career development platform for aspiring footballers in the Middle East.
With over 2 million users, Grintafy is the largest talent discovery platform in the region and has received substantial investment from Saudi Aramco Waed Ventures.
It has formed partnerships with leading football organizations across the Middle East, alongside clubs in some of the world’s most prestigious leagues, including LaLiga and the Premier League, as well as elite academies globally.
Grintafy was named SportsTech Startup of the Year by Gitex. The company will now benefit from Chiliz’s technological infrastructure, ecosystem, and expertise to facilitate its transition into Web3, using blockchain for various use cases such as player ratings, rankings, and performance certifications.
The partnership will allow Grintafy to leverage Chiliz's unique technological infrastructure, ecosystem, and expertise to accelerate its web3 transition and international growth. The partnership will also contribute to the advancement of Saudi football internationally, with Daniel Maglietta, Football Commercial Director for Chiliz, playing a pivotal role as a key advisor.
The investment in Grintafy marks Chiliz's first foray into the rapidly evolving Saudi football scene, aiming to connect major European football teams with Saudi talent and foster industry opportunities. The agreement also promises reciprocal benefits for Chiliz's 60+ sporting partners, offering them Grintafy's expertise and network within Saudi Arabia.
