Social Camels Marks Four Years With Growth And Expansion
The digital marketing and influencer management arm of 7awi Media Group—the media house behind Inc. Arabia—plans to expand further in Saudi Arabia, grow its creator network by 40 percent, and invest in AI.
Social Camels, the digital marketing and influencer management arm of the UAE-headquartered 7awi Media Group, is marking its fourth anniversary after recording consistent year-over-year growth and expanding its operations across three markets.
Established in 2021 as an internal content studio, the agency has since grown into a full-service brand under the 7awi umbrella. It now manages campaigns across the UAE, Saudi Arabia, and Africa, focusing on Arabic-first content, influencer activations, and data-led storytelling for clients in the automotive, retail, fast-moving consumer goods (FMCG), education, and tech sectors.
In a statement, Anas Abbar, CEO of 7awi Media Group, said, “In just four years, Social Camels has grown from a small in-house team to a scalable, high-performing business line that contributes directly to 7awi’s bottom line. Its ability to deliver creative campaigns that actually move the needle is what sets it apart. Today, it's not just a content shop—it’s a growth engine for our clients.”
“We’re especially proud of the work we’re doing in Saudi Arabia —a market that is evolving fast and demand agile, locally intelligent content, and a team that works with passion and commitment,” said Insiyah Gabajiwala, Strategy and Operations Director, Social Camels.
In 2024, Social Camels doubled its revenue, entered two additional regional markets, and ran campaigns across five digital platforms. Its work includes TikTok influencer activations and multilingual brand storytelling, developed by a team of creatives, strategists, and influencer managers who combine cultural understanding with business goals.
The agency plans to continue expanding in Saudi Arabia, grow its creator network by 40 percent, onboard multilingual media talent, and adopt AI tools to support content production and performance tracking.
“2025 has kicked off strong and has proved to be a very promising year. With over 20 clients strong, both global and regional brands, we’re only getting started,” said Johanna Dalocanog, Senior Business Development Manager, Social Camels.
Now operating independently under 7awi (the media house behind Inc. Arabia), Social Camels continues to develop digital campaigns with a focus on clear messaging, audience engagement, and measurable results.
