Longevity Wellness Hub Bags US$4 Million For GCC Expansion

UAE-based wellness company Longevity Wellness Hub has secured a US$4 million investment to expand across Dubai, Abu Dhabi, and Riyadh, with the funds (secured from friends and family) set to help the startup integrate quantum diagnostics, precision-designed infusions, and performance-driven recovery solutions to optimize health outcomes. 

Founded in 2019 by mountaineer and endurance athlete Dani Afiouni, Longevity Wellness Hub is dedicated to helping individuals "age well and live better." Inspired by Afiouni's personal experiences in extreme environments, the hub combines advanced technologies with holistic health practices to enhance overall well-being. 

In a conversation with Inc. Arabia, Afiouni, the company’s founder and CEO, explained the science behind frequency-based wellness and the company’s ambitious expansion plans. "As longevity science advances, the focus is shifting from simply extending lifespan to maintaining vitality, strength, and mental clarity at every stage of life," he said. "The most impactful approaches integrate scientific breakthroughs with natural recovery methods, ensuring a balanced, proactive approach to aging well. By combining ancient practices with cutting-edge solutions, individuals can enhance their health in a way that supports both immediate well-being and long-term resilience." 

According to Afiouni, as the longevity industry and personalized medicine evolve, so is awareness around the importance of sustaining energy, function, and resilience as people age. By integrating frequency-based technology, quantum diagnostics, and precision-designed infusions, Longevity Wellness Hub is shifting the paradigm from reactive healthcare to proactive optimization. “Frequency-based technology is based on the idea that every function in the body operates on electromagnetic signals," Afiouni explained. "Stress, toxins, and poor lifestyle habits can disrupt these signals, impacting energy levels and recovery. Therapies like bioresonance and pulsed electromagnetic field (PEMF) therapy help realign these frequencies, promoting better circulation, reducing inflammation, and enhancing overall vitality." 

A Longevity Wellness Hub facility in Dubai. Image courtesy Longevity Wellness Hub.

Afiouni also noted the role of performance-driven recovery solutions, particularly hyperbaric oxygen therapy (HBOT), in increasing stem cell production and accelerating regeneration. “Performance-driven recovery solutions like HBOT have been shown to increase stem cell production and accelerate regeneration," he said. "HBOT delivers concentrated oxygen at high pressure, which stimulates tissue repair, reduces inflammation, and improves brain function, critical components of aging well. As longevity science advances, the focus is shifting from simply extending lifespan to maintaining vitality, strength, and mental clarity at every stage of life. The most impactful approaches integrate scientific breakthroughs with natural recovery methods, ensuring a balanced, proactive approach to aging well. By combining ancient practices with cutting-edge solutions, individuals can enhance their health in a way that supports both immediate well-being and long-term resilience.” 

Afiouni also highlighted Longevity Wellness Hub’s investment in "advanced quantum scanning," a patented, non-invasive diagnostic tool that analyzes biometrics and voice frequency patterns to provide deeply personalized health insights. These insights inform customized intravenous therapy (IV) infusions, supplements, and nutrition plans, which allow Longevity Wellness Hub to offer a hyper-personalized approach to well-being. “Our quantum scanning technology gives individuals real-time, actionable insights into their well-being before creating a customized lifestyle management protocol that covers nutrition, performance, and recovery, both physically and mentally," Afiouni said. "This data-driven, hyper-personalized approach sets us apart from traditional wellness providers, ensuring that every individual receives a program tailored to their unique biological needs."  

As the wellness industry rapidly evolves, global projections estimate its value will reach $7 trillion by 2025. The GCC region is experiencing a surge in wellness tourism, growing at an annual rate of 17 percent. To meet this demand, Longevity Wellness Hub is set to launch five new hubs in key cities across the GCC, including Dubai, Abu Dhabi, and Riyadh, offering a suite of advanced therapies, like HBOT. But Longevity Wellness Hub isn't just centered on technology – Afiouni noted that the company blends ancient healing wisdom with modern biohacking innovations. “The most effective longevity solutions lie at the intersection of ancient wisdom and modern innovation," he said. "While advanced technologies allow us to detect and address imbalances earlier than ever, many of these approaches are rooted in time-tested healing traditions that have supported human health for centuries."

When asked about key trends shaping the industry in 2025, Afiouni pointed to the growing fusion of principles from the world's "blue zones" – regions where people live significantly longer, healthier lives, often attributed to a combination of nutrient-rich diets, active lifestyles, strong social connections, and low-stress living principles –with modern science. According to Afiouni, wellness experts are now integrating these time-tested habits with health technologies to enhance longevity and overall well-being. “Personalized wellness will continue to dominate, with deeper diagnostic capabilities allowing for real-time scanning and AI-driven insights to detect imbalances before they manifest as health concerns," he added. "This shift moves wellness from reactive treatment to hyper-personalized prevention. The rise of energy medicine and quantum healing will also gain momentum, as growing research highlights the role of frequencies, vibrations, and bioenergetics in cellular function and recovery."  

Longevity Wellness Hub founder Dani Afiouni is also a mountaineer and endurance athlete. Image courtesy  Longevity Wellness Hub.

As wellness trends continue to shift, Afiouni noted that artificial intelligence (AI)-powered diagnostics, energy medicine, and ancestral health practices will play a crucial role in shaping the future. “The GCC is well-positioned to embrace frequency-based therapies and quantum wellness innovations as awareness expands," he said. "AI-powered health tracking and diagnostics are set to transform how people approach wellness, making biohacking more precise and accessible. Real-time data will allow individuals to fine-tune their nutrition, recovery, and performance with unprecedented accuracy.” 

However, he also admitted that introducing frequency-based wellness to consumers accustomed to conventional healthcare models also presents challenges. But to overcome these barriers, Longevity Wellness Hub is prioritizing accessibility and awareness. The company is integrating frequency-based solutions into structured wellness programs, offering real-time, data-driven diagnostics, and showcasing success stories to highlight tangible results. “The key to shifting consumer mindsets is education through experience," he said. "When individuals see real, measurable improvements in their sleep patterns, energy levels, and overall resilience, skepticism turns into belief." 

Afiouni, who has been navigating the business world as both an entrepreneur and an athlete, shared key lessons he has learned about building an innovative enterprise. “Never substitute long-term happiness for short-term pleasures," he said. "This applies not only to personal choices but also to business decisions, partnerships, and growth strategies. Staying committed to a bigger vision rather than immediate wins is what creates true impact and longevity in any business." He also emphasized the importance of resilience. “Entrepreneurial fatigue is inevitable," he said. "Some days you’re unstoppable, and other days, doubts creep in. The key is to recite your affirmations, reconnect with your 'why,' and keep moving forward. Taking a step back to reflect is necessary, but momentum is everything, get back on the horse and push ahead.” 

For those looking to innovate in the wellness tech space, Afiouni’s advice is clear. “Innovate, automate, and integrate AI into your processes," he said. "The ability to respond to clients faster, provide deeper insights, and create more customized solutions is transforming the way wellness is delivered. The businesses that leverage this while maintaining authenticity, personalization, and a long-term vision will be the ones that truly make an impact."

Pictured in the lead image is Longevity Wellness Hub founder and CEO Dani Afiouni. Image courtesy Longevity Wellness Hub.