Omani Adtech Mubashir Secures Investment for Expansion

ITHCA Group, an Omani investment firm specializing in supporting Fourth Industrial Revolution technologies, has made an undisclosed investment in Mubashir, an Oman-based digital out-of-home (DOOH) advertising network. The investment aims to fuel Mubashir's expansion into new markets and enhance its technological capabilities.^[1]  

The four individuals who founded Mubashir in 2015 were Ali Al Raisi, Khalid Al Khalifa, Khalid Alawad, and Raif Al Harthy. The network offers clients full advertising solutions both within Oman and outside the wider region.

Through its digital platform, Mubashir provides diverse advertising formats powered by smart data and analytics.