Pathfinder Secures $325Mn Investment Ahead of NASDAQ Debut
Silver Rock Group will provide Pathfinder with the funding over the next three years, starting in the fourth quarter (Q4) of 2024.
![images header](https://incarabia-en.awicdn.com/site-images/sites/default/files/default_image_inc_arabia_en.jpg?preset=v4.0_770X577&save-png=1&rnd=1519151RND220215)
UAE-based retail technology solutions provider Pathfinder has secured a $325 million investment from Silver Rock Group ahead of its NASDAQ listing. Silver Rock Group will provide Pathfinder with the funding over the next three years, starting in the fourth quarter (Q4) of 2024.[1]
This financial backing will support the development and global rollout of the RetailGPT platform. RetailGPT, a digital platform powered by generative artificial intelligence (AI), extends physical stores into the digital world. The smartphone-based app allows retailers to use customer data insights to optimize processes, customer experience, and profitability. It offers shoppers a platform for personalized shopping, integrating retailer rewards and offers while adapting to individual user habits to tailor product suggestions.
Founded in 2000 by Ahmed Hussain, Kristin MacDermott, and Sadique Ahmed, Pathfinder provides solutions that improve customer engagement and drive business success.
With this partnership, Pathfinder will accelerate its research and development, and expand into new markets.