UAE-Based MovitOn Secures US$2 Million in Community-Led Pre-Sale to Reimagine Global Logistics Through Web3

MovitOn, a UAE-based Web3-powered peer-to-peer (P2P) delivery platform that connects senders with travelers for same-day global shipping, has completed a US$2 million community pre-sale round, with the capital set to accelerate the development of its core features.

Founded by Erik Beken Tleubeck, MovitOn makes use of utilizes blockchain smart contracts and artificial intelligence (AI) to establish a zero-trust ecosystem that connects travelers and users directly to secure, cost-effective delivery services. The platform is said to deliver up to 75 percent cost reduction when compared to traditional carriers like DHL, UPS, and FedEx, while also enabling same-day delivery in most cases.

In an interview with Inc. Arabia, Tleubeck shared that the idea for MovitOn stemmed from from his own experience with cross-border logistics challenges. “Having lived abroad since 2018, I have repeatedly faced the challenges of international delivery—it is slow, expensive, and often restricted, with many items simply impossible to ship through traditional services,” he said. “At some point, I noticed a clear inefficiency: millions of people move across the world every day; yet, parcels continue to move separately. I asked myself a simple question: why are these flows still not connected? This led to the idea of MovitOn, a platform that connects human mobility into a unified logistics network. Today, MovitOn is a UAE-based company developing a global on-chain delivery infrastructure. Our mission is not to build new warehouses and routes, but to leverage existing movement, making delivery faster, more affordable, and more accessible.”

It's against this backdrop that MovitOn is now channeling its newly raised capital toward advancing its product roadmap, as it works toward its goal of reshaping global logistics through blockchain technology, AI, and P2P delivery networks. This includes the rollout of its proprietary MovitBox smart internet of things (IoT) terminals and AI-driven compliance systems, alongside the launch of its mainnet, TESTNET, in April this year, and a beta version of its mobile application. The company is also targeting expansion across MENA, Europe, Asia, and the Commonwealth of Independent States (CIS), with further global growth planned as its network matures.

For Tleubeck, the decision to pursue a community pre-sale to raise capital for MovitOn—as opposed to a more traditional fundraising route—was a deliberate one. “We chose a community pre-sale because MovitOn is fundamentally a network-driven product,” he explained. “Traditional fundraising primarily focuses on capital, whereas, at an early stage, our priority was to build an engaged and aligned user base. It was important for us that early participants not only invest, but also become part of the ecosystem, use the product, support its growth, and share its vision. This approach allowed us to attract a community of early adopters who act as both users and ambassadors. As a result, we didn’t just gain funding; we built a foundation for network effects from day one. For founders building platform-based products, the key insight is clear: in the early stages, community can be as important as capital,  if not more.”

MovitOn’s proposition becomes particularly relevant when considering the current strain on logistics networks in the region and beyond. “MovitOn is built on a decentralized, peer-driven model, which we believe significantly improves the resilience of logistics systems,” Tleubeck noted. “Traditional logistics relies on centralized infrastructure and fixed routes, making it vulnerable to disruptions, whether geopolitical tensions, bottlenecks, or regulatory constraints. MovitOn distributes delivery across independent participants using dynamic routes instead of rigid supply chains. If one route becomes unavailable, the system can adapt and reconfigure through alternative paths. This creates a more flexible and self-adjusting network. In an environment where global logistics routes are increasingly unstable, such a model allows delivery systems to remain operational and responsive. In the long term, we see MovitOn as a new infrastructure layer, a delivery layer built on top of global human mobility.”

Meanwhile, the lessons Tleubeck has gained from building MovitOn extend beyond the company itself, particularly for entrepreneurs operating at the intersection of logistics and Web3. “Building in logistics and Web3 requires a system-level mindset,” Tleubeck advised. “First, it is important to build not just a product, but infrastructure. Scalable systems create long-term value and shape new markets. Second, execution speed matters more than perfection.  Early-stage advantage comes from momentum, iteration, and the ability to adapt quickly. Third, it is essential to think globally from day one. Network-based products are inherently borderless, and their true potential lies beyond local markets. Finally, trust must be built into the foundation from the very beginning. In both logistics and Web3, trust is not a feature; it is the foundation of the entire system.”