Anticipated $135 Billion from AI to Saudi Economy by 2030

Artificial Intelligence (AI) is expected to add SAR 511 bn ($136 bn) to the Saudi Arabian economy by 2030, according to a report by marketing communications consultancy agency W7Worldwide.

AI will contribute an estimated $15.7 tn to the global economy by 2030, according to the report.

The report addresses challenges and apprehensions regarding AI's impact on the PR industry. These include concerns about job displacement due to automation, the generation of misleading or fraudulent content necessitating rigorous fact-checking, and ethical considerations in AI applications, particularly concerning data privacy and bias.

W7Worldwide does not undermine these threats but says the AI Writing tools are there to complement, not replace, humans, and advises PR professionals to acquire new skills, enabling them to effectively utilize AI-powered tools and software while addressing potential challenges. It further encourages vigilance in monitoring emerging industry trends, especially in the continuously evolving PR domain.

The report underscores the adaptability of the PR industry, which has previously navigated the digital revolution. PR professionals have demonstrated their ability to thrive in an ever-evolving landscape and can replicate this success with AI. This involves staying informed about the latest AI technologies and applications, understanding their functioning, and harnessing them to enhance their business and maintain industry leadership.