Egypt’s Kenzz Launches Kenzz TV

Kenzz, an e-commerce platform in Egypt, has introduced Kenzz TV, a new feature aimed at improving the online shopping experience through video content. Integrated into the Kenzz app, Kenzz TV provides product reviews, unboxing videos, and brand showcases in a format similar to TikTok.^[1]  

The feature is designed to make online shopping more interactive and informative. By offering video demonstrations, customer testimonials, and expert advice, Kenzz TV helps shoppers make better-informed decisions and makes the purchasing process more personal.

For vendors, Kenzz TV provides a platform to showcase products and connect with consumers, enhancing brand visibility and engagement. This video-driven approach helps vendors communicate their products' value more effectively than traditional e-commerce listings.

The platform plans to add interactive elements, explore live streaming, and work with local influencers and brands as it develops further.