Amazon Unveils AI Shopping Assistant Rufus
The purpose of the tool is to assist consumers with product shopping and searching.
Amazon has introduced a new artificial intelligence assistant for shopping called Rufus.[1]
The purpose of the tool is to assist consumers with product shopping and searching. Customers using the Amazon mobile app can voice or enter questions into the search field, and a chat window will pop up at the bottom of the screen. Questions like "What are the differences between trail and road running shoes?" can be asked conversationally by users. or "Drop and pour-over coffee makers: a comparison."
“Rufus meaningfully improves how easy it is for customers to find and discover the best products to meet their needs,” Amazon said in a blog post.
Rufus responds to inquiries by utilizing data from the internet, customer evaluations, Q&As, and Amazon's product database, according to the business.
Amazon stated that although it is already testing the service with a small number of American users, it plans to roll it out across the US in the upcoming weeks.