Amazon to Launch AI-Enhanced Alexa with Paid Subscriptions
Since its inception in 2014, Alexa has been a flagship product for Amazon.
Amazon.com is gearing up to unveil an upgraded version of its Alexa artificial intelligence (AI) later this year, as reported by CNBC.[1]
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The new version of Alexa will feature enhanced conversational capabilities powered by artificial intelligence. However, Amazon intends to implement a monthly subscription fee to help offset the costs associated with the advanced technology.
While the exact pricing details are yet to be finalized, it's been disclosed that the subscription to Alexa won't be bundled into Amazon's popular $139 annual Prime membership, as per CNBC's report.
Since its inception in 2014, Alexa has been a flagship product for Amazon.
In 2023, Alexa switched lights on and off in over 24 million homes in Saudi Arabia and the UAE.
Alexa has provided seamless, hyper-localized experiences in Khaleeji Arabic to households across the Middle East for the past two years, responding to the region's distinct lifestyles, preferences, and needs.
The region's monthly active Alexa user base climbed by 40% in 2023.
