Pinterest Commits US$4 Billion To Amazon Web Services In Biggest Infrastructure Deal Yet

Pinterest, the San Francisco-based visual search and discovery platform, has inked a US$4 billion deal with Seattle-based Amazon Web Services (AWS)—one of the world's largest technology infrastructure providers—for the provision of cloud services through 2031.

As the largest infrastructure investment in Pinterest’s history, this agreement, which builds on the relationship it has had with AWS since 2010, aims to power the next generation of artificial intelligence (AI)-driven discovery on the platform.

The new deal with AWS is thus expected to support Pinterest’s next phase of growth across AI model training, inference, and platform infrastructure. It is also set to continue a major infrastructure modernization effort for Pinterest which aims to improve developer velocity, operational reliability, and infrastructure efficiency across its global platform.

In a statement, Matt Madrigal, Chief Technology Officer, Pinterest, said, "Pinterest is heavily investing in AI to make discovery more personal, visual and actionable for the hundreds of millions of people who use our platform every month. This expanded commitment with AWS gives us the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision for the next generation of visual discovery on Pinterest. This strategic partnership will help accelerate AI innovation at Pinterest, improving both our consumer experience and advertiser performance by advancing our proprietary models and our use of open-source models.”

Dave Brown, Senior Vice President of AWS Compute and Machine LearningServices, added, “AWS is the best place to do AI at this scale, and we’re committed to helping Pinterest’s teams move faster and think bigger—benefiting users all over the world.”

Pinterest, which has long applied AI to visual discovery and personalization, currently serves more than 600 million users every month.