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OSKELLY To Open Shop in the UAE

Eastern Europe Fashion resale platform expands into the region.

By Inc.Arabia Staff
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OSKELLY, the luxury resale platform from Eastern Europe, has decided to open a branch in the United Arab Emirates. 

With an investment fund exceeding $1 million, the Eastern European platform will enter the Middle East’s $89 billion fashion industry.

The company plans to digitize the fashion resale sector in the Middle East and try to break into stereotypes, by advocating for sustainable consumption, that owning second-hand fashion brands is a good way to recycle and stay in fashion. 

OSKELLY will begin its expansion by introducing a fashion wardrobe ecosystem aided by digital and AI solutions catering to Emirati users. The OSKELLY app allows for both buying and selling of pre-owned luxury items, with social tools enabling users to bid on items and showcase their collections. 

Founded in 2017 by the sibling duo of Albert Oskanov and Zaira Keligova, OSKELLY boasts a European user base exceeding 500,000 and an extensive portfolio spanning over 3,000 luxury brands.

To combat counterfeit items, OSKELLY has devised a comprehensive offline authentication process, employing an in-house team of experts to scrutinize the quality, authenticity, and condition of luxury goods both during the uploading phase and before dispatch. Once certified, items undergo pre-sale preparation, including steaming and minimal restoration, before being sent to buyers in branded packaging.

Before publishing a product, the in-house experts team, double-check that the product is genuine and its price matches the list price. Then the item is packed in OSKELLY brand packaging with a certificate of authenticity inside. The luxury app also provides a door-to-door delivery service. 

The platform’s app facilitates free services for users to sell and purchase pre-owned luxury goods, simplifying the process of reducing unwanted wardrobe items. The resale platform offers a set of app functions, including social tools for user interaction, item bidding, and collection sharing.

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