Coca-Cola Inks $1.1 Billion Pact with Microsoft

Coca-Cola has sealed a $1.1 billion agreement over five years with tech giant Microsoft. Under the terms of the deal, Coca-Cola will delve into joint experimentation with Microsoft's Azure OpenAI platform, leveraging the capabilities powered by technology from OpenAI, the same entity behind ChatGPT.^[1]  

This collaboration will help Coca-Cola craft advanced AI solutions, including chatbots, tailored to run on Microsoft's Azure cloud infrastructure.

This development follows Coca-Cola's initial foray into Microsoft's ecosystem with a $250 million agreement in 2020, which focused on cloud and business software utilization.

Moreover, the agreement incorporates Coca-Cola's expanded adoption of Microsoft's Dynamics 365 suite, a toolset tailored for sales professionals, positioning it in direct competition against industry stalwart Salesforce.