Tunisa-Based Wattnow Raises Investment From E3 Capital

Wattnow, a Tunisia-based climate technology startup specializing in energy management systems, has raised an investment from Kenya-based E3 Capital. 

The round was led by Lateral Frontiers with contributions from 216 Capital, Outlierz Ventures, Satgana, Octerra Capital, and notable angel investors, including Karim Beguir and Guillaume Amblard, in addition to E3 Capital.  

Wattnow is gearing up for international growth with the new funding secured from a robust investor lineup.

Established in 2018 by Issam Smaali in Tunisia, Wattnow utilizes an internet of things (IoT)-powered energy management system (EMS) offering real-time energy monitoring and predictive insights to help businesses streamline energy use, cut expenses, and lower carbon emissions.  

E3 Capital, located in Nairobi, is an investor driving innovation in digitized, decentralized, and decarbonized business models across Africa. Managing two Pan-African funds — the Energy Access Ventures Fund, focused on energy access and productive energy use, and the E3 Low Carbon Economy Fund, centered on climate tech and digital infrastructure — E3 Capital supports visionary entrepreneurs. Its mission is to bridge the gap between climate transition and economic growth in emerging markets, leveraging green energy to power transformative products and services. 

Commenting on an investment in an interview with Inc. Arabia, Wattnow founder and CEO Issam Smaali commented, “E3 Capital brings deep expertise in sustainable energy and a strong network across emerging markets. Their strategic guidance will help us expand faster into markets that need smarter energy solutions.” 

Additionally, on Wattnow’s aspiration to expand internationally, Smaali said, “We’re focusing on Europe, particularly France, as well as the Middle East and Africa. These regions have significant potential for energy optimization, with growing demand for innovative solutions like ours.” 

Regarding the road ahead for the company, Smaali stated, “Key challenges include navigating different regulatory environments, integrating with diverse energy infrastructures, and building trust with local customers. We’re prepared to address these with localized strategies and a strong team. Having investors with valuable networks in those markets is one of our assets facing these challenges as well.”