Omniful Raises $5.85 Million Seed Round
The supply chain and e-commerce enablement startup, emerges from stealth with funding to expand in the Middle East, Africa, and India.
Omniful, a cloud-based supply chain and e-commerce enablement platform focused on hyperlocal and omnichannel commerce has raised $5.85 million for its seed round.
Led by VentureSouq, this round also saw participation from 500 Global, DASH Ventures, Jahez Group, SEEDRA Ventures, Bunat Ventures, Hala Ventures, and RZM Investments. Family offices including Al Rasheed, Siraj Holding, Al Bawardi, Al Nafea, and several strategic angel investors from the GCC joined the company’s seed round.
Founded in 2021 by Mostafa Abolnasr and Alankrit Nishad, Omniful provides merchants and third-party logistics (3PL) fulfillment providers with a unified order management system (OMS), warehouse management system (WMS) and transport management system (TMS) to build, grow, and scale their business.
Following its seed round, the company will deploy capital to strengthen its position in existing markets, launch sales and marketing activities in new countries in the region, and double down on its technology development.
Built-in the cloud, Omniful’s plug-and-play platform can be completely tailored, not through customization, but via dynamic configurations.
Omniful’s merchants can deliver in short periods (less than 60 minutes) from retail stores, with 95%+ inventory accuracy, and 96% on-time in-full metrics. Its API-first approach allows for seamless integration with global and local e-commerce platforms, marketplaces, ERP, POS, or shipping tech stacks.
Since its launch, Omniful has attracted leading omnichannel brands including 3 of the top 10 retailers in Saudi Arabia (Panda, Spar, and Sadhan), as well as Catrion (Saudi Airlines Catering Company) and other leading brands from across the region.
With Omniful’s integrated products including OMS, TMS, and WMS, customers can manage multiple brands within the same account, unlocking significant opportunities for 3PL fulfilment providers serving e-commerce merchants.
Omniful is co-headquartered in the Kingdom of Saudi Arabia and the United Arab Emirates, with a Research and Development Hub in India. The company currently employs over 50 people from six countries.
