PIF Launches Electric 360 Partnership with Formula E, Extreme E
This collaboration is set to lead the way in carbon reduction efforts while contributing significantly to the advancement of future mobility.
The Saudi Public Investment Fund (PIF) has announced an Electric 360 partnership with three prominent motorsport series namely Formula E, Extreme E, and E1 powerboat racing.[1]
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The PIF aims to champion the growth of electric motorsports, emphasizing their pivotal role in driving technological innovation and reshaping the landscape of sustainable transport.
As part of the partnership, PIF's Electric 360 initiative will consolidate various programs showcasing the influential role of electric motorsports in fostering innovation and ushering in the era of sustainable transportation.
This collaboration is set to lead the way in carbon reduction efforts while contributing significantly to the advancement of future mobility.
PIF also introduced a revamped brand identity that will be prominently featured at all PIF partnership events, including Electric 360 (E360) events, throughout 2024 and beyond.
Ranked among the top sovereign wealth funds globally by Global SWF, PIF holds the top position in the Middle East for Sustainability among the top 100 sovereign wealth funds worldwide.
Beyond the realms of motorsports, the partnership will actively promote educational opportunities linked to engineering in electric motorsports.
Additionally, it will extend its influence to community outreach, social programs, and environmental stewardship.