Adobe Explores OpenAI Partnership to Enhance Video Editing
This move comes alongside Adobe's plans to integrate AI-based features into its video editing software, Premiere Pro.
Adobe has announced its foray into potential partnerships with OpenAI and other third-party generative artificial intelligence (AI) tools. This move comes alongside Adobe's plans to integrate AI-based features into its video editing software, Premiere Pro.[1]
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Adobe's Premiere Pro application, widely utilized in the television and film industries, is slated to receive AI-powered capabilities, including the ability to seamlessly integrate AI-generated objects into scenes and effortlessly remove distractions without manual intervention from editors. Firefly, an AI model already in use in Adobe's Photoshop software for editing still images, will be the driving force behind these developments.
Furthermore, Adobe revealed its plans to enable users to leverage third-party tools from OpenAI, Runway, and Pika Labs within Premiere Pro for video generation and editing.
Revenue sharing details between Adobe and external developers utilizing these third-party AI tools within its platform are yet to be finalized.