Pure Harvest Purchases Red Sea’s Production Facility in KSA

Pure Harvest Smart Farms, a trailblazing technology-driven agribusiness, has put a pen on a letter of intent (LOI) with RedSea, a climate-smart technology solutions provider, to acquire the latter’s existing six-hectare controlled-environment agriculture (CEA) production facility near Riyadh, as per a press release.^[1]  

Both companies share a commitment to advancing climate-smart controlled-environment agriculture and technologies, supporting regional goals in food security, water conservation, economic diversification, and sustainability.

Pure Harvest is set to assume operations of the farm in January 2024, injecting immediate capital to enhance production and climate control capabilities.

The investment includes integrating RedSea's state iyris SecondSkyTM technology, a transparent, heat-blocking roofing solution recognized with the prestigious AE50, and Davidson prizes for innovation in 2023.

This technology enhances energy efficiency, reduces water consumption, and improves crop health inside greenhouses.

As part of the deal, Pure Harvest secures a 40-hectare land bank adjacent to the existing facility in partnership with Alajaweed Farm.

This enables Pure Harvest to expand its franchised farm footprint, potentially developing up to 28 hectares of resource-efficient, protected agriculture production at the site—equivalent to 52 football pitches.

Pure Harvest, founded in 2016 by Sky Kurtz, Mahmoud Adi, and Robert Kupstas, specializes in hydroponic technology to cultivate fruits and vegetables in challenging desert conditions.

Established in 2018 by Mark Tester and Ryan Lefers, RedSea Farms utilizes saltwater to sustainably grow local produce, aiming to reduce carbon emissions and combat food and water scarcity.

Both Pure Harvest and RedSea have received global acclaim for their innovative approaches to agriculture in challenging climates and developing markets.