Sharjah-Based Crescent Enterprises To Invest US$270 Million In India, Southeast Asia, And GCC
The program will channel capital into four pivotal sectors driving regional growth—consumer, healthcare, manufacturing, and financial services—through a mix of direct investments and fund partnerships.
Sharjah-based global investment conglomerate Crescent Enterprises’ strategic investment arm, CE-Invests, announced plans to deploy AED1 billion (US$270 million) over the next three years in markets across India, Southeast Asia, and the GCC.
The program will include direct investments and fund allocations targeting four sectors—consumer, healthcare, manufacturing, and financial services. The initiative reflects how growth, evolving investment frameworks, and increasing digital adoption across these regions are creating opportunities for partnership-driven capital, particularly in the mid-market.
CE-Invests focuses on acquiring significant minority stakes in mid-market companies, deploying between AED75 million ($20.42 million) and AED200 million ($54.46 million) per transaction. It supports portfolio companies with strategic guidance, governance, and access to Crescent Enterprises’ global network. All investments are aligned with the company’s ESG framework and the UN Sustainable Development Goals.
In a statement, Badr Jafar, CEO of Crescent Enterprises, commented, “At Crescent Enterprises, we are expanding our capital allocation in high-growth sectors of the GCC, India, and Southeast Asia where demographic momentum, regulatory reform, and rising digital adoption are unlocking new possibilities across industries. Amid evolving global market conditions, we see significant opportunity in these regions for patient, impact-driven, strategic investments to grow fiscally prudent, socially relevant, and globally competitive businesses.”
Ghada Abdelkader, Senior Vice President at CE‑Invests, added, “We look to establish long‑term partnerships with founders and management teams to drive value creation and build future industry leaders. Large, youthful populations with rising incomes and investor‑friendly policies make our target markets ideal for scaling businesses and compounding returns.”

The strategy aims to strengthen the competitiveness of mid-market firms within the GCC-Asia corridor by leveraging Crescent Enterprises’ network, portfolio synergies, and long-term investment approach to promote sustainable growth.
Crescent Enterprises has been active in India and Southeast Asia since 2017 through its venture capital arm, CE-Ventures. The expansion through CE-Invests, its growth-equity platform focused on mid-market companies and private equity funds, builds on that experience and reinforces its engagement in the GCC-Asia investment corridor.
In October, Crescent Enterprises committed AED250 million ($68 million) to expand CE-Creates, its venture-building platform focused on developing homegrown ventures with global reach.