Acasia Ventures Invests in Kenya’s tappi
The funding resources will help the startup expand in Africa and beyond.
Egypt-based venture capital firm (VC) Acasia Ventures has announced its participation in a pre-seed funding round for Kenya's e-commerce startup, tappi. Led by Mercy Corps Ventures and Chui Ventures, the round saw a consortium of international VC firms, angel investors, and advisors from tech giants Google and Salesforce rally behind tappi's vision for digitizing Africa's micro, small, and medium-sized enterprises (MSMEs).[1]
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Founded in 2022 by Kenfield Griffith and Louis Majanja, tappi's SaaS platform is poised to boost the digital footprint of micro, small, and medium-sized enterprises (MSMEs) across the continent.
Through tappi's platform, MSMEs will benefit from access to tools enabling personalized digital storefronts, targeted lead generation, and enhanced marketing campaigns to drive customer acquisition and retention. Furthermore, tappi's integration of digital payment solutions facilitates secure transactions, while innovative features allow businesses to leverage mobile phone credits for online marketing expenditures.
tappi has already established a presence in key African markets such as Kenya and Nigeria and it has onboarded over 10,000 SMEs.
With the infusion of funds from this investment round, tappi hopes to accelerate growth and allocate the resources for expanding its sales force, forging strategic partnerships with operators continent-wide, augmenting its team, and enhancing its brand presence across Africa.