Jordan-Based OpenCX Pockets US$7 Million Ahead Of Saudi Expansion

Jordan-based enterprise customer communication platform OpenCX has bagged US$7 million in a funding round led by US-based Y Combinator and Riyadh-based startup studio X by Unifonic. The round, which saw Y Combinator investing in the company for the second time, also saw participation from UAE-headquartered investment firm Shorooq, as well as global venture capital firm Sadu Capital.  

Founded by Mohammad Gharbat and Mohammad Tabaza in Jordan in 2023, OpenCX is an artificial intelligence (AI)-native enterprise platform that manages customer interactions end to end across voice, messaging, email, and other communication channels for large, regulated organizations. The new capital is set to support the company’s work with global enterprise customers while accelerating its expansion across the Gulf, with Saudi Arabia at the center of its regional strategy as it looks to embed its technology more deeply into mission-critical customer communication operations. 

Built across Silicon Valley and the EMEA region, OpenCX now operates as a distributed organization spanning Saudi Arabia, the UAE, Jordan, Amsterdam, and Silicon Valley. “The idea [for OpenCX] came from our own deep frustration working inside large enterprises: customer support is painfully fragmented, with teams juggling dozens of tools, channels, and handoffs that inevitably lead to dropped cases and unhappy customers," Gharbat told Inc. Arabia. "Our mission is to replace that entire fragmented communication stack with a single AI-native platform that can own complex customer cases from start to finish, across voice, messaging, and every other channel.” 

The platform, which initially began as an open-source project used by tens of thousands of developers, has since evolved into a commercial enterprise solution tailored for large, regulated organizations. Its AI engine automates more than 77 percent of the end-to-end customer communication stack, covering support, phone calling, and inbound and outbound interactions across channels. Designed to manage contextual, multi-step workflows across departments, the technology enables enterprises to scale operations, while maintaining service quality in high-stakes environments. OpenCX currently serves clients in sectors such as fintech and healthcare, with customers including MoneyGram.com, More.com, Viva.com, and Mollie.com. 

According to Gharbat, the company’s ability to deliver automation at scale has been a key factor behind renewed investor confidence, particularly at a time when many backers remain cautious about enterprise AI. “We’re tackling a problem that has resisted automation for decades: highly regulated, high-stakes enterprise support," Gharbat explained. "Most companies have tried and failed to meaningfully reduce headcount in this area. What gave Y Combinator (and our other investors) confidence is that we’re already automating roughly 77 percent of real support volume in production environments, not in controlled pilots or demos, but under actual customer load and real regulatory risk. They saw that we’re building a durable platform grounded in messy, real-world operations, not just riding the latest model hype.” 

As OpenCX looks toward regional growth, Saudi Arabia is emerging as a priority market. The company plans to open a regional office in the Kingdom in the coming months, hire locally, and deepen its work with Saudi enterprises as artificial intelligence adoption accelerates through 2026. According to Gharbat, the specific characteristics of enterprise operations in the Kingdom have already influenced how the platform has been built.  

“Enterprises in Saudi Arabia tend to be very phone-first, deeply trust-oriented, and operate in tightly regulated sectors," Gharbat noted. "Support interactions are often high-touch, involve nuanced judgment, and require flawless Arabic voice handling alongside full compliance. These unique demands pushed us to build robust voice AI, strong compliance layers, and true end-to-end workflow ownership much earlier than we might have otherwise. That foundation is now a competitive advantage as we expand deeper into the Kingdom and the broader region: we can move faster and deliver more value to customers who need a system they can fully trust with their most sensitive interactions.” 

Gharbat also highlighted a clear divide forming within the fast-evolving AI-powered customer communication landscape. While many tools focus on isolated interactions, he pointed out that long-term winners will be defined by their ability to handle complexity at scale. “Many tools today focus on generating clever replies to individual messages," Gharbat said. "Enterprises, however, need a system that can take full ownership of the entire customer journey, even when things go off-script. The platforms that endure will be the ones that integrate deeply into existing workflows, handle edge cases reliably, and keep working when models or conditions change. In the end, reliability, security, and earned trust will matter far more than how impressive a single response sounds.” 

This ethos is reflected in Gharbat's advice for other entrepreneurs building enterprise-focused AI products. “The biggest trap is underestimating just how messy and variable real enterprise operations are," Gharbat said. "My advice: pick one specific, painful workflow that matters deeply to your customers, integrate as tightly as possible, and make it bulletproof under real volume and stress. Once a customer trusts you to handle meaningful risk and real money-moving outcomes, they’ll expand scope rapidly, and everything else (bigger deals, longer contracts, referrals) follows naturally." 

Pictured in the lead image from left to right are OpenCX ⁠co-founder and CEO Mohammad Gharbat, ⁠founding engineer and Chief Design Officer Ali Sartawi, co-founder and CTO ⁠Mohammad Tabaza, and founding engineer ⁠Osama Haikel. Image courtesy OpenCX.